TOTAL LICENSING
For...
The recent announcement that
“We at MGM are very supportive of tired and familiar and hopefully Vegas
Licensing Show will move from
the move to Vegas. We anticipate be- will introduce a new raft of potential
New York to Las Vegas in 2009
ing able to cut our costs significantly licensees who wouldn’t have made
and reduce our time spent managing the trip to New York. Cheaper floor
“I am very much in
has provoked an enormous reac-
the show. Most of the cost savings will space and hotel rooms will be very
favor of the move. The
tion from the industry - seemingly
come from cheaper shipping, handling welcome and it means those of us
show has been in the
fairly well split between those for
and travel/ hotel expenses. We really who don’t make it to the West Coast
same location for too
the move and those against it.
like the idea of staying and working in often enough have the opportunity to
many years and is in
On the one hand, Las Vegas
the same hotel location. I also under- extend the trip and visit neglected li-
a rut. Moving will
would give visitors a less expen-
stand that most shows get an attend- censees”.
help stimulate new
sive environment, and would “free
ance boost when they move to Vegas Janet Woodward, Coolabi, UK
approaches and new
exhibitors from the stranglehold
and I look forward to meeting new
blood. While New York
of the Soprano-like unions”. On
visitors to the show and to creating “I find the move to Las Vegas disap-
itself has many charms,
the other hand, overseas visitors
a fresh new look to our “industry pointing when viewed from the view of
it is expensive both as
will have further to travel and
storefront”. This has been a long-an- those attending from the EMEA. The
a city and as a venue
will no longer be able to combine
ticipated move”. additional hassle and distance needed
and the hassle factor
attending the show with other
Paul Flett, MGM Consumer Products, to get to Las Vegas will lead to our
is high. Transportation
business meetings in New York.
USA company re-evaluating whether or
options to, and espe-
To try and make sense of the ar-
not to attend each year. New York
cially from, Javits are
guments, we asked some industry
“As an agent, we find it unpleasant was ideal because many of the licen-
appalling. Las Vegas and
players to give us their opinions.
that the Licensing show will move to sors also had major offices in the city
other cities both in and
Below, in no particular order, are
Las Vegas for several reasons. which we visited either during or just
outside the US offer
just some of the comments we
The days before the NY show starts, before/after the show. Also, New York
better facilities and in-
had back.
we have meetings with our Licensors. offered an excellent opportunity to get
frastructure.
“The licensing business is an impor-
90% of our Licensors are located in a feel for rising US trends - something
While any city will be
tant factor in the over-all mission
New York, so these days in New York that will be more difficult in Las Vegas.
more or less convenient
and strategy of the Thomas Kinkade
are very important and useful to us. I believe this will lead to EMEA based
than any other option
Company. We have enjoyed beneficial
For us travelling to New York is international companies to begin con-
for all attending, Las
results and growth from our par-
much cheaper than travelling to Las centrating more heavily on The Brand
Vegas may help encour-
ticipation in the Licensing Show over
Vegas. For example this year we will Licensing Show in London from 2009
age more Asian visitors
many years. As the leading art brand
attend with seven people. If the show rather than making the journey out to
and exhibitors. Given
licensor, making a move to Las Vegas,
moves to Las Vegas, we will travel to Las Vegas”.
the high level of licens-
whether long-term or short-term, will
Las Vegas with maximum 2 people. Hakan Durdag, European Licensing
ing activity in Asia,
not hinder our participation. It will be
For New York we have six direct Company, Turkey
this is something to
important for the show management
flights per day from Holland and Bel-
be desired. I person-
to keep the show exciting and rele-
gium. Las Vegas has no direct flights “I am a very liberal person but I
ally doubt the move
vant for licensors, licensees, retailers,
from Holland/Belgium, so it will take strongly believe gambling is a very bad
will discourage many
and all who attend. If that key crite-
that much longer. thing, I know people who have been
European, American,
ria is met, everyone wins - no matter
Regarding the licensors, we normally ruined because of gambling. A show
Latin American or other
where it is in the U.S”.
have around 40 clients coming over selling products to kids and having
visitors. All in all, I think
Linda Mariano, Thomas Kinkade, USA
to New York and meeting with us on board many of the biggest kid
this is a change that is
and our licensors. Some of them entertainment companies should not
overdue in coming and
“I am 110 percent against the move
come for a couple of days. But others be associated with Las Vegas, which
I am looking forward to
to Las Vegas. And other Germans, and
take an early flight to NY and travel despite its efforts to become an en-
2009”.
Europeans feel the same. New York is
back late in the evening of the same tertainment city, remains simply one
David Buckley,
the city for this business. At the same
day. They will certainly not come of the saddest places in the world. Li-
Copyrights Asia, Japan
time as attending the show, we’re able
over to Las Vegas”. censing is associated with New York,
to have other meetings. This won’t
Cyril Speijer, EM.TV & Wavery BV, the greatest city in the world for fash-
happen in Las Vegas. All it means is
Netherlands ion, advertising and media”.
that we’ll have to stop in New York,
Nicholas Loufrani, Smiley, UK
on the way there or back, to have the
“I think the move to Las Vegas is a very
meetings we would have had”.
positive move for the UK industry as a “The main issue is what impact will
Gunter Vetter, Eurolizenzen, Germany
whole. New York was becoming very this have in regards to all the net-
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