TOTAL LICENSING
Paddington in print
When Michael Bond wrote the very worth the wait. As Sue Buswell, Pub- campaign, his first love is still marma-
first Paddington Bear book, back in lishing Director for Picture Books at lade.”
1958, he may well not have realised HarperCollins explained, “The new In addition, a number of the original
that, fifty years later, he would still be book is wonderfully funny but, at the novels will be re-jacketed and pub-
writing books about the small bear same time, ties up some of the loose lished for the celebrations.
from Peru that found his way to Pad- ends in Paddington’s background such Of course Paddington has lived
dington Station in London. as his early years in Peru. Stephen Fry through different incarnations in terms
The very first Paddington book – A is narrating the audio book and found of media exposure – from the original
Bear Called Paddington – was written, it hysterically funny during record- FilmFair series through to the Cinar
a chapter a day, over a period of only ings!”. animated series. However, for the new
eight days. Michael Bond’s agent, Har- novel, the illustrations will
vey Unna, took the book to different be based on the
publishing houses including William Peggy Fortnum
Collins who offered Michael a con- original images.
tract for the book. “We are using Peggy
And so started Fortnum illustra-
a relationship tions on the covers”,
between author explained Sue Buswell.
and publisher “Unfortunately, though,
that has endured Peggy isn’t able to draw
fifty years. William any longer so the inside
Collins (Harper- pages are illustrated by
Collins as they are Bob Alley”.
now) have published Summer will also see the
countless Paddington launch of new activity books and a
books including the slip-case of four board books aimed at
core thirteen novels three to six year olds. “We’ve used the
plus, quite literally, hun- same format on different characters
dreds of picture books, Whilst there have been many other such as Fifi and it’s worked very well”.
activity books and others. Paddington formats such as colouring Of course, Paddington’s actual birth-
And whilst Paddington Bear is quintes- books and picture books published day is in October and HarperCollins
sentially English, his books have been for smaller children, the original books will commemorate it with the launch
published in more than thirty different were very much aimed at an eight to of a deluxe edition of the first novel in
languages. In fact, the first book was twelve age group and the new novel a larger sized format, fully illustrated
so successful when it launched in 1958 follows the same line. and carrying a gold fiftieth anniversary
As regular readers that it was published back then in It will be published, to much fanfare, logo.
of Total Licensing Swedish, Danish and Dutch followed on June 25
and is a major event in the A book and toy product, created in
will know, over the by numerous other languages. It has Paddington anniversary celebrations collaboration with Rainbow, will follow
last year we have been published in Japan since 1965 and from HarperCollins. Ahead of that, a together with a re-issue of Paddington
been running a was even published in 1998 in Latin as new book entitled Paddington Rules in the Garden and, at Christmas, a new
feature in each Ursus Nomine Paddington! and Waves, containing new mate- issue of Paddington and the Christmas
issue on Paddington Of course, the rest is history. A sequel rial and aimed at a younger audience, Surprise”.
Bear, leading up to followed in 1959 and by 1965 Michael was part of the £1.00 book section of Sue Buswell believes that Paddington’s
his 50
th
anniversary Bond gave up his job at the BBC to World Book Day, an event in March enduring success is very much down
this year. concentrate on writing full-time. supported heavily by UK retailers. to his character. “There really is a deep
Now, decades later, Michael Bond has In April, HarperCollins will publish a affection for Paddington and an endur-
In this issue, we recently completed his first Padding- miniature version of the first picture ing nostalgia. Regardless of the fact
concentrate on the ton novel for thirty years. Entitled, book and in June they will publish a that he has appeared differently over
Paddington publish- Here and Now, HarperCollins are us- small hard-back gift book entitled the years, people still love him for
ing program and ing the launch as a lynchpin for their Paddington’s Little Book of Marma- his character. Paddington hasn’t aged
specifically some of comprehensive publishing program lade. Sue Buswell continues, “We felt although the world around him has
the new initiatives designed around the fiftieth anniver- the timing of this was perfect. It’s a changed and he still questions some of
leading up to the sary of the enduring little bear. chance to remind readers that, whilst the silliness in everyday life. And peo-
anniversary. From all accounts, the novel has been Paddington appeared on a Marmite ad ple of all ages can identify with that”.
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