NEWS
TOTAL LICENSING
2008 SEMINAR PROGRAM UNVEILED
ference Package” including any five nars for price of 8 - a $75 saving). A
seminars for the price of four “The Half-Conference Package is available, in
Surtex conference program has a advance only, for the discounted price of
reputation for being the most reliable $300 (any 5 seminars for price of 4 – a
source of information in the world $75 saving).
of selling and licensing art and design,
– a recognized educational platform PROGRAMS
where industry leaders share their
knowledge on the timely, informative LICENSING SERIES
topics,” said Gina DeLuca, show man- Licensing 1:
ager. Art Licensing Fundamentals – Starting
Surtex, featuring 400 exhibitors and at- Out the Right Way
tracting 6,000 in trade attendance, will There IS a right way to get started
Leading international trend forecast-
offer two-dimensional art and design in art licensing and this seminar will
ers Milou Ket Styling & Design of
for sale and/or license to a multitude provide a virtual road map to craft-
The Netherlands and Parisian-based
of industries for product application. ing a personalized strategic plan
Promostyl will headline the 2008 Sur-
Surtex is held concurrently with three – covering all topics from agents to
tex conference program titled “The
other GLM-managed events, offering zip drives, and everything in between.
Business of Art…Fundamental Strat-
synergistic cross-market opportuni- Two seasoned licensing professionals,
egies for Success.” Market highlights
ties for exhibitors and attendees alike: Jeff Grinspan, director of licensing for
also will include a sunset cruise event
The International Contemporary Fur- Wild Apple Graphics and former art
– “Cruise and Connect” – featuring
niture Fair, North America’s singular licensing consultant, and Marty Segel-
dinner and dancing onboard a luxury
showcase for contemporary design. baum, president of MHS Licensing, will
yacht as it circles Manhattan Harbor.
The National Stationery Show, North reveal how to determine if licensing is
A total of nine seminars organized
America’s leading marketplace for the the right path, detail the initial steps
into three key tracks – Business, Li-
social stationery
censing and Trends – will address the
industry, and The
latest art and design developments.
Supply Side, show-
Surtex will take place May 18-20, at
casing resources for
New York City’s Jacob Javits Center.
manufacturers in
The Licensing Series, presenting top-
the social stationery,
ics to benefit both beginning and ad-
giftware and graphic
vanced participants, will address art
arts industries.
licensing basics, licensing agreements
and copyright protection, the pros
Conference Pro-
and cons of working with an agent,
gram: “The Busi-
and how to get art noticed; the Busi-
ness of Art…Fun-
ness Series will provide an in-depth
damental Strate-
look at marketing and promotion, up-
gies for Success”
to getting started and review dozens
to-the-minute graphic technology and
of business, creative and legal com-
how to keep art fresh; the Trend Se-
All Surtex conference sessions will take
ponents essential to making an art
ries will explore global lifestyle trends,
place at the Jacob K. Javits Convention
licensing business a success.
and key colors, textures and patterns
Center.
for 2009.
A complete schedule and registration is
Licensing 2:
Two seminar discount packages will
available online at
www.surtex.com.
How an Agent Can Work for You
be available to participants on an ad-
Cost for each program is $75 in ad-
Licensing agents may help make or
vance-purchase basis: a “Full Confer-
vance/$85 onsite. A Full Conference
break the success of an artist. This
ence Package” including nine seminars
Package is available, in advance only, for
seminar will teach participants how to
for the price of eight, and a “Half-Con-
the discounted price of $600 (9 semi-
search for an agent, what questions to
22
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