NEWS
TOTAL LICENSING AUSTRALIA
GLOBAL LICENSING NZ EXPANDS OFFERING
Global Licensing (NZ) Limited is an Auckland-based licens- ternational. American Greetings Properties has since taken
ing agency managing international and domestic brands in back management of the licensing for the Care Bears and
the New Zealand market. Formed in 1995, Global Licensing have assigned Global Licensing Limited to continue to de-
represents a number of major brand owners including Mar- velop this heritage brand.
vel Entertainment, Nickelodeon and Viacom, DIC, Nelvana, “American Greetings Properties has entrusted Care
Rubber Duck, Firehorse Films, BBC Worldwide, American Bears with top-tier licensees and licensing agents around
Greetings, Pokemon, WWE, LazyTown, Withit, Paws, Cop- the world, including this appointment of Global Licensing
Corp and Paramount. (NZ) Limited as New Zealand licensing agent for the Care
A property that is proving Bears,” said Tamra Knepfer, Senior Vice President, Consum-
successful for Global Brands er Products, AG Properties. “Global Licensing (NZ) Limited
is In the Night Garden from has been doing an excellent job with the brand for more
BBC Worldwide. A number than four years now, expanding it exponentially across a va-
of licenses have already riety of key licensing categories. We’re pleased to be work-
been signed including Has- ing directly with them to help foster New Zealand’s love
bro NZ as master toy part- for our favorite bunch of huggable Care Bears.”
ner, Penguin for publishing, Global Licensing Limited has worked with several promi-
Roadshow Entertainment nent licensees for the past few years on developing the
for DVDs and MacEwen Ap- Care Bears brand across key categories, including Hasbro
parel for outerwear, sleep- New Zealand as master toy partner for the Play Along toy
wear and underwear. line, Magna Pacific New Zealand for DVD releases and
Marvel properties are also Scholastic for book titles.
proving popular with Iron Man due to be released in New “We’re very happy to continue our working relationship
Zealand on 1 May followed by a DVD release and The In- with the Care Bears and are thrilled to be working directly
credible Hulk scheduled to reach theatres in Australia on with American Greetings Properties. We’ve watched this
12 June. brand blossom since its relaunch back in 2003 and have
At the end of last year, American Greetings Properties an- seen how relevant it continues to be, even 25 years after its
nounced today the appointment of Global Licensing as the original debut!” said Mark Paul, Director of Global Licens-
exclusive licensing agent for the Care Bears in the New ing (NZ) Limited.
Zealand market. This appointment marks a continued rela- American Greetings Properties, together with Global Li-
tionship for Global Licensing (NZ) Limited with the Care censing (NZ) Limited, will continue to strengthen the Care
Bears brand as the company has been handling the Care Bears brand across essential categories including: apparel,
Bears licensing business in this market since 2003, while accessories, publishing, social expressions, home furnish-
the New Zealand brand rights were held by Gaffney In- ings and plush.
INTRINSIC SIGN EUROPEAN AGREEMENT
Australia’s inspirational stationery specialist Intrinsic Enterprises is expanding its international trade by signing a Eu-
ropean licensing agreement with Henzo International Group B.V.
The partnership will make Intrinsic stationery available across Europe, with the initial launch starting in the Benelux,
an economic union that includes Belgium, the Netherlands and Luxembourg. A wider roll out will follow to countries
including France, Germany, Greece, Russia and the United Kingdom.
Netherlands-based Henzo, a specialist manufacturer of photo storage resources and luxury office items, plans to
launch its inaugural Intrinsic stationery range in the second half of this year, with a Spring and Autumn release in 2009,
along with plans for a back-to-school offering. The Intrinsic collection from Henzo will include 12 – 15 social station-
ery items such as photo albums and frames, notebooks, blank books, address books, ring binders, desk box diaries,
keepsake boxes and guest books. Henzo welcomes Intrinsic to its licensing fold, which already includes Disney, Rachael
Hale, Mercis (Miffy) and National Geographic.
Intrinsic director Jamie Basheer said the partnership would enable Intrinsic to satisfy a growing
European interest in Intrinsic, which is primarily fed by Intrinsic’s website – http://www.intrinsi-
conline.com.
“We’ve seen strong growth in the number of web responses, email requests and online member-
ships from European countries, especially the UK, The Netherlands, Spain and Germany,” said
Basheer. “The percentage of unique visitors to our website from European countries continues
to grow.”
Henzo Key Account / Product Manager Herman Gombert said Intrinsic’s designs and colours
would appeal to their target group of 20 to 40 year-old females in Europe. “We think the Intrinsic
designs will fit very well in the European market.”
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