TOTAL LICENSING AUSTRALIA
thing for everyone. In essence, WWE
has become a one-stop marketplace
that can take care of all of its fans en-
tertainment needs.
For those who want action, there is
action. For those who are worn down
by the order and seriousness of ev-
eryday life and want to lose them-
selves by cheering for someone in
whom they believe, WWE can oblige.
For those who like great stories, mu-
sic or beautiful women, WWE pro-
vides plenty of that as well.
For information contact:
In the end, WWE audiences are re-
Ross Walker
warded with a chance to vent, a
Director International
chance to rebel, a chance to laugh and
Consumer Products
World Wrestling
a chance to cry. They are afforded the
Entertainment Ltd
opportunity to enter a special world
26 - 28 Hammersmith
and come together with others who
Grove
live similar lives. Audiences are given
London W6 7BA
are unique in that they combine many Older WWE fans may be more familiar
the opportunity to become part of a Tel: +44 208 834 1424
different types of content. Part sport- with the names of Hulk Hogan, Stone
community, and they are allowed to
ross.walker@wwecorp.com
ing event, part soap opera, part rock Cold Steve Austin, and The Rock, but a
express their feelings about this com-
concert, even part town hall meeting, new generation of Superstars has cap-
munity.
WWE combines all these formats into tured the imagination of millions. Led
With such strong emotional ties to
one glorious spectacle that produces by John Cena, Triple H, Rey Mysterio,
WWE, it’s no wonder that fans can’t
extraordinary levels of emotion and Randy Orton and Jeff Hardy, among
seem to get enough of WWE prod-
loyalty in its fans others, today’s Superstars have taken
ucts.
“In addition to our weekly television the product in and out of the ring to
Given the company’s commitment
programs, millions of fans tune-in an entirely different level, becoming
to Australian fans in particular, those
to our exciting Pay Per View events virtual marketing machines in addi-
emotional ties will only grow stronger.
where storylines come to a dramatic tional to accomplished athletes.
In 2008 and beyond, the multitude of
conclusion and millions more attend In a world obsessed with segmenting
smiles that WWE is uniquely able to
our more than 300 worldwide live products and people into smaller and
produce should not only be emanat-
events each year,” said Walker. “If smaller niches, WWE continues to
ing from WWE audiences, but WWE
we’re not doing something right, not blaze its own trail by producing some-
licensees as well.
connecting with our fans, they will let
us know, and we can make the neces-
sary adjustments. We can change char-
acters, storylines, whatever we need
to create the most exciting product
for our fans..”
In response, WWE fans put their mon-
ey where their hearts are, gobbling up
prodigious amounts of merchandise.
From best-selling video games, DVDs
and action figures, to apparel, back-
to-school products, magazines, books
and a host of other products, WWE
now works with more than 120 li-
censees around the globe to meet the
demand.
Of course, none of this would be pos-
sible without the skill and efforts of
WWE’s charismatic - and fan friendly
– Superstars, larger than life athletes
who have taken on mythic propor-
tions to their legions of followers.
TLA 39
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