TOTAL LICENSING
An independent partners to coordina- manga comics from TLF parent com-
entertainment te various licensing pany Panini, DVDs from Shin Vision,
company, Atlan- and merchandi- back to school from Seven, collectible
tyca is the sole sing initiatives cards from Edibas and accessories and
licensor of Ge- worldwide. apparel from Dream Colours.
ronimo Stilton Pezzutti’s re- Moving forwards, TLF have recently
brand and is respon- sponsibilities signed to license Iron Kid. The 52 x 15
sible for all new bu- include the crea- minute episodes will begin airing this
This year will see the
siness development tion and imple- year on Italia 1
relaunch of Gardaland,
opportunities, inclu- mentation of tar- On the brand side, of course, Italian is
Italy’s leading amusement
ding the books, series geted promotional home to some of the leading fashion
park situated on the banks
and all character spin-off events and campaigns, brands in the world as well as auto-
of Lake Garda.
franchises. Today, the company in-store promotions, motive brands with active licensing
The park has been in
is looking to develop its extensive TV appearances, school events, programs such as Ferrari, Ducati and
operation for thirty years
library of publishing properties into tie-ins and more. Pezzutti is curren- Maserati. One of the best known na-
and has spawned its
top-quality entertainment produc- tly developing the Geronimo Stilton mes, and one synonymous with Italian
own licensed character,
tions and to expand its library further, website in multi-language formats. design is Lamborghini.
Prezzemolo.
partnering with third party partners “Elisa joins Atlantyca at a very thrilling Today, whilst the car manufacturing
The character was created
to develop new publishing content time in the growth of our company,” is now in the hands of VW, Tonino
in the 1970s and, in
and animated programs for children. said Vacchi. “Our work together, at Lamborghini, son of founder Ferrucio,
2002 formed the basis
In addition, Atlantyca Entertainment Piemme, made this a natural transition has a wide ranging licensing program
of an animated series. A
is responsible for the sales and di- for us, and we look forward to bene- covering a broad product spectrum
number of licenses have
stribution of the translation rights for fiting from her enormous experience – from branded energy drinks from
been signed including
Edizioni Piemme kids books. With a and love for the Geronimo Stilton Innovator in Denmark to new per-
videogames with Blue
dedicated and experienced foreign- brand and all of its character spin-offs.” fume lines from Coty.
Label Entertainment,
rights team, the company currently Geronimo Stilton translation rights Tonino Lamborghini has over 100 flag-
toiletries through Harvest
maintains publishing deals with pro- have now been sold in 32 countries ship stores, boutiques and branded
Italia, home video from
minent publishers, including: Grupo and, to date, the books are available in corners throughout Asia, Europe the
USA Home Entertainment,
Editorial Random House Mondadori, over 28 languages including a US edi- Middle East and the United States and,
Yogurt from Mila, cake
Korean Woongjin Thinkbig and Polish tion from Scholastic. among recent openings are the Ton-
and party decoration
Firma Ksiegarska among many others. Copyright Promotions ino Lamborghini Business Ho-
from Rebecchi, ice-creams
On the entertainment side, Atlan- Italy continue to tel in Parma together with
from Sam Montana and
tyca have partnered with France-ba- enjoy success with the opening of the latest
children’s clothing from
sed production company MoonScoop, The Simpsons. The Tonino Lamborghin Ca-
Silgest.
to develop and co-produce a new release of The fes in the Times Square
animated Geronimo Stilton televi- Simpsons Movie Mall and the Dubai Mall
sion series scheduled to air in the created even fur- in Dubai. Further cafes
Fall 2009. They have also appointed ther awareness of are scheduled to open
Taffy Entertainment to represent the brand within in Abu Dhabi.
the Geronimo Stilton brand and late the market and Apparel, as one would
last year established a US presence saw four promo- expect, plays an impor-
when they announced the appoint- tional tie-ins with tant part within the li-
ment of Karen Miller to oversee the the DVD release, censing program and in
company’s US animation production. including Bel Italia, recent months Gruppo
On the licensing side, Atlantyca are Pepsi, Buondi and Italian Abbigliamento
growing rapidly and the entertain- Speedy Pollo. Pelle debuted their high-
ment division recently announced a Founded in 2004, The Licensing Facto- end menswear collection including
dedicated licensing division with ry represents a number of children’s ranges of leather and cashmere jack-
Elisa Pezzutti as Manager of Li- television properties including h2o ets and sweaters.
censing and Communication. which is scheduled for Italia 1 togeth- On the footwear side, X-Bacco have
The announcement er with Spider Riders, a boys series a worldwide license to manufacturer
was made by Caterina and Akubi Girl an anime series. a new Tonino Lamborghini line of pre-
Vacchi, Senior Manager The company have also recently signed mium footwear, entirely manufactured
and Executive Producer, to represent Jakers! From Parthenon in Italy using the finest materials.
Atlantyca Entertainment. and episodes are currently airing on Both the menswear and footwear
In her new position, Pez- Italia 1 and Cartoon Network. lines will be available fthrough 250
zutti , who was formerly Bernard, a series comprising 104 x 90 top independent retailers this coming
at Piemme, will manage second interstitials is also the focus Autumn and this will be followed by
all category licensing and of a licensing program, with product an international rollout.
product development for including backpacks, purses, watches, Finally, Ferrucio Lamborghini, grand-
the Geronimo Stilton stationery, home video and sunglasses. son of the founder and a successful
brand and all of Atlantyca’s Hunter x Hunter is a further anime racer in the 125 motorbike class with
character brands and en- series from TLF. Comprising 92 x 30 the Aprilla team is the subject of a new
tertainment properties minute episodes, a number of prod- footwear, apparel and accessories col-
in Italy, and will work with ucts have already launched including lection aimed at a young audience.
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