TOTAL LICENSING
ferent brands – classic Sonic and new
property Dinosaur King for which
4Kids are handling the animation and
television distribution.
Dinosaur King launched in Japan in
Spring last year and airs weekly on
Nagoya Broadcasting Network and
24 stations on the TV Asahi Net-
work. Based on trading cards which
launched in Fall 2005, the property
has now been responsible for sales of
over 70 million cards, each of which
has been individually purchased.
Toys were launched into Toys R Us
and sales quadrupled coinciding with
the launch of the television series.
Whilst Toys R Us initially launched
with 30 skus, by the end of last year,
this had risen to 70 toy skus and there
properties together with a number of ment classic characters.
are a further 70 apparel skus now in
brands. STC have tied up with Andrews Crea-
the Japanese marketplace. The series
One of their most successful proper- tive in Japan and are licensing fashion
launched in the United States last Fall
ties has, of course, been Gaspard et and art brands together with some
and this spring will see the launch of
Lisa which now has over 70 licenses. publishing based properties including
the video game followed by a trading
Harry the Dirty Dog, also based on a Grey Mouse from Grijsje, a Dutch
card game in Fall 08 to coincide with
book series, has a successful licensing author. In addition they are licensing
Snout, based on a Dutch bear and, on
a totally different tack, posters from
the Russian State Museum for Politi-
cal History.
Retailers, as we mentioned previously,
took space this year including major
department store Matsuzakaya and
Plazastyle, formerly Sony Plaza. The
new company is now not a subsidiary
of Sony (as it was before) although
Sony still have a 23% shareholding in
Plazastyle.
Plazastyle operate a chain of over one
hundred retail stores and have set
up a specific licensing division where
they are actively promoting proper-
ties including Barbapapa, The Snow-
the launch of international broadcast- program as does Olivia the Piglet and
man and Suzy’s Zoo. The properties
ing. The World of Eric Carle.
are licensed by Plazastyle exclusively
Over and above these two proper- Staying on the publishing side, Cosmo
ties, Sega are now looking to broaden will launch a program for Thank You
their portfolio with the addition of a Bear next year, based on the picture
number of new properties, some from book series that will launch in Japan
their video game business. next year.
Staying with television and Fuji Televi- Beyond the publishing side, Cosmo
sion Kids Entertainment had a major are looking to take some of their best
presence at last year’s show, with the known properties such as Monchhichi
spotlight on two of their most popu- and Osamu Goods into other areas of
lar characters for children – Gachapin, Asia and also have growing programs
an active young dinosaur and Mukku, for some of their major ‘baby boomer’
a yeti child. properties including The Cavern Club,
Another large booth in the hall was Concord Music Group and Auca de
that of Cosmo Merchandising. Cosmo Salvador Dali together with Kelloggs
have a variety of publishing-based and a number of Harvey Entertain-
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