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TOTAL LICENSING
Happy Birthday
Paddington!
The most recent article ap� deliver him unscathed from the chaos The ne�s of the film, together �ith
peared in the Fall issue. Since he creates around him.” Producer, increased publicity in the run�up to
then, Paddington has been the David Heyman added, “Paddington the anniversary has created an enor�
subject of an extraordinary Bear is a universally loved character mous amount of interest in Padding�
amount of activity. and I have �anted to bring him to ton licensing.
Firstly, thethe o�nersners ofof TheThe �opy� the screen for some years. Above As Karen Addison, Licensing Direc�
rights Group, Nicholas Dur� all, I love Paddington’s unique take on tor of �opyrights explained, “We’ve
bridge and Linda Pooley, �ere life – he is a great comic creation.” been staggered by the interest since
honoured at The Licensing Stephen Durbridge of the London the Brand Licensing Sho� in October.
A�ards 2007 �ith the Hon� based film and television agents, The In fact, �e no� have seventeen ne�
orary Achievement A�ard, in Agency (London) Limited, represent� deals on the table since the event
recognition of their services to ed the rights holder � Paddington and bringing the number of Paddington
the licensing industry. In present� �ompany Limited � and the author licenses close to thirty”.
ing the A�ard, Jakki Bro�n, of Max Michael Bond in the sale of the rights Amongst the signed deals are Robert
Publishing, highlighted Nicholas and to Warner Bros. Harrop for commemorative figurines,
As regular readers
Linda’s commitment to the industry Karen Jankel of Paddington and �om� BH Warner for foot�ear, Tigerprint
of Total Licensing
for more than 20 years, their unfailing pany commented, “Over the years for greetings cards and jigsa�s, Pre�
will know, over the
professional integrity and the global �e have received countless enquiries mium Mobile for phone cases and
last year we have
reach of The �opyrights Group. from fans around the �orld, asking if accessories, Aykroyds & TDP for
been running a
Follo�ing this came the ne�s that Paddington �ould ever make it onto children’s clothing, Blueprint for sta�
feature in each
Paddington �ould star in a full�length the big screen, but �e had to �ait un� tionery, Greetings Factory for greet�
issue on Paddington
feature film. til the time �as right. We firmly be� ings cards, Halligan Raby for gift�are
Bear, leading up to
Warner Bros Pictures is to make lieve that time has no� come and �e and Hype Associates for ranges of
his 50
th
anniversary
the first live action film of the are delighted that, having made the stationery.
this year.
character. The family comedy �ill decision to take this next step, Pad� In addition, a number of deals are
be produced by David Heyman, pro� dington �ill be in such safe hands as currently in progress. These include
Over the issues,
ducer of the “Harry Potter” film those of David Heyman and Warner Logoshirt Textil for shirts, tops, s�eat�
we have spoken to
franchise, through his company Hey� Bros.” ers, Brollies of London for umbrellas,
Paddington’s
day Films. Writer Hamish Mc�oll
creator Michael
(Mr Bean’s Holiday) has also been
Bond, together with
chosen to �rite the film adaptation.
his daughter Karen
It is expected that the film �ill be
Jankel who
ready for theatrical release in 2010.
handles the
“As Paddington’s 50th anniversary in
business side of
2008 approaches, the timing of the
Paddington and,
agreement �ith Warner Bros Pic�
of course, to
tures, couldn’t be better,” commented
Copyrights who are
Nicholas Durbridge. “The movie �ill
responsible for the
introduce a ne� generation to Pad�
licensing and
dington’s charm and character and
merchandising of
remind adults �ho originally gre�
the small bear
up �ith Paddington about his com�
from Peru.
pulsive curiosity, blithe optimism and
sense of �onder � all of �hich lead
him into comic scrapes and yet help
64
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