TOTAL LICENSING
PArThENON ENTErTAiNmENT CLiNChEs KEy sALE fOr
rOmAN mysTEriEs iN gErmANy
Following the launch of Roman Mysteries at Mipcom, Parthenon Entertainment has already sold the children’s BBC
drama series to German public broadcaster ARD. The deal, which was brokered via Telepool GmbH, one of the leading
German and European distribution companies in the field of cinema and television, sees the German public broad-
caster acquire the first series (10x30’ HD), with an option to acquire the second. ARD will broadcast Roman Mysteries
which airs on Saturday and Sunday mornings. The series will also air on the ARD/ZDF owned German children’s chan-
nel KI.KA on Saturday afternoon. Roman Mysteries is scheduled to air in Germany in 2008.
Commissioned by the BBC and produced by UK production company The Little Entertainment Group (LEG), Roman
Mysteries follows four friends – Flavia, Nubia, Jonathan and Lupus – as they struggle to live through one of history’s
most turbulent times. With many comparisons with the lives of youngsters today, each episode deals with issues of
prejudice, violence and the environment, wrapped up in stories of mystery and suspense.
Budgeted at £10m for both series, Roman Mysteries is the BBC’s largest ever children’s drama commission and no
expense has been spared in bringing the Roman Empire of AD79 to life. Each series is shot entirely on location, the first
in Tunisia and Malta and the second in Bulgaria and Malta. The cast includes a mix of new faces and those more familiar,
such as Simon Callow (Four Weddings and a Funeral, Shakespeare in Love, A Room with a View).
Series one of Roman Mysteries (10x30’HD/5x60’) garnered consistently high ratings when it aired on BBC1 and CBBC
earlier this year. Series two (10x30’HD/5x60’) went into production in August and started airing in December 2007.
V.i.P. gErmANy bOOsTs iTs mAriLyN mONrOE POrTfOLiO
The Hamburg-based licensing agent V.I.P. Entertainment & Merchandising AG has
added over 5,000 Marilyn Monroe photos to its licensing portfolio. The vast major-
ity of V.I.P.´s new Marilyn photos however were shot by Milton H. Greene. Greene,
a renowed high-fashion photographer, became legendary by his remarkable portraits
of the most beloved celebrities from the film and TV business. Greene shot over
300,000 images, among them about 5,000 of Marilyn Monroe. Before marrying Arthur
Miller, Monroe lived with Milton and his family in their Connecticut farmhouse. It
was during this period that Greene was able to capture some of the most beautiful
photographs taken of Marilyn Monroe, recording her moods, beauty, talent and her
legendary spirit.
He also produced together with Marilyn the films Bus Stop and The Prince and the
Showgirl. Tom Kelley is the photographer of the other new Marilyn photos V.I.P. offers.
Only 12 in total but probably the rarest Marilyn photos ever taken. Because in the
evening of the 27th of May 1949, Tom Kelley shot the only nude photos of Marilyn.
One of the 8 by 10 inch colour images later appeared as the centrefold for the debut
issue of Playboy Magazine. Tom Kelley Studios already licensed these photos success-
fully to Nova Wines in California for “Marilyn Merlot”, they now plan to follow-up with “Marilyn’s Bubbles”, their US-agent
Gary Saal, Pacific Licensing, Santa Rosa/California reports.
“We are extremely proud to have been appointed the exclusive agents for Europe and are very positive that this fresh
artwork will add new licensed products and volume to the market”, comments Michael A. Lou.
“The Archives”, created by Milton´s son Joshua Greene, that contain almost 1 million images in total and Tom Kelley´s
works are very valuable enrichment of the legends licensing scene.
sEVENONE iNTErNATiONAL sELLs ‘ThAT´s LifE’ TO
uKrAiNiAN sTATiON iCTV
Germany´s most famous smile with braces will now be enchanting TV audiences in the Ukraine as well. SevenOne
International has sold the Sat.1 telenovela ‘That´s Life’ to Ukrainian TV station ICTV. The show debuted in November
and airs at 2:05pm Tuesday through Friday afternoon, under the title “Kokhannia v Berlini” (“Love in Berlin”).
The new sale increases the That´s Life audience to eight countries. Apart from Ukraine, broadcasting rights have also
been bought by stations in Hungary (“Lisa csak egy van”), Bulgaria (“Vljubena v Berlin”), the Slovak Republic (“Zami-
lovana v Berline”), Latvia (“Miila lielaa pilseetaa”), and the French-speaking parts of Switzerland, Belgium and Canada
(“Le destin de Lisa”). In France, “Le destin de Lisa” is drawing audience shares of up to 55.8 percent of viewers under
the age of fifty on TFI.
Says Jens Richter, Managing Director of SevenOne International: “Lisa has captured the hearts of many German viewers
from the very start. The Telenovela has also been a smash hit in France, breaking all ratings records. With its convincing
story and a great cast, we knew that the telenovela would be an international hit. Sales figures and ratings abroad have
proven that we were right. We are positive that “That’s Life” will fascinate ICTV viewers as well.”
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