TOTAL LICENSING
adoption and protection. them about their impact on the world in the late 1940s - to return now,
It is a gentle reminder that what we around them. when planet Earth really needs him.
do will have an impact on many gen- Bob the Builder also teamed up with Writers Stephen L. Stern (Zen Inter-
erations to come. the Science Museum in 2007 as he galactic Ninja, Beowulf: The Graphic
The website -
muttscomics.com - pro- starred in a live-action show. The 45 Novel) and Stan Timmons (Outer
motes this animal-and-earth-friendly minute show featured Bob, Wendy
Limits: Always Darkest, Battlestar Ga-
philosophy. Items sold and Spud in Sun- lactica: Resurrection) have teamed up
exclusively on the site are flower Valley in- with artist Sandu Florea (Hulk, Spider-
made with organic mate- teracting directly Man) to reinvent Wonderman, and
rials, and a tree is planted with children who give him an all-important mission: to
for every print sold. All will learn about save our planet from the threat of cli-
McDonnell’s books are structures, water mate change. This high concept of re-
printed on recycled pa- flow, patterns, launching a pedigreed Golden Age su-
per. numbers and the perhero and giving him an important
McDonnell is involved all important 3 ecological purpose has already piqued
with many animal and en- Rs, Reducing, Re- the interest of Hollywood - even be-
vironmental charities, and using and Re-cy- fore the Wonderman graphic novel
is a member of the Board cling – which are hits bookshelves in 2008.
of Directors for both a key focus of the “We are already working with an es-
The Humane Society of Key Stage 1 sci- tablished screenwriter, who is adapt-
the United States and ence curriculum. ing our story for film,” said Stern, “and
the Fund for Animals. The Smokey Bear we have also been approached by a
Mutts characters appear is a high-profile company involved in producing 3D
on a New Jersey “Animal property - the films.”
Friendly” license plate one and only “At a time when superheroes are so
and on US postage stamps for HSUS. character who champions wildfire immensely popular in the mass me-
prevention, being the mascot for the dia, I think it’s more important than
MASCOTS FOR THE CAUSE
USDA Forest Service in the US, and ever to give them a pro-active role in
represented by the Metis Group. Eve- critical real-world issues, as opposed
A number of popular children’s char-
ry year he visits thousands of schools, to just providing young people with
acters have lent their name to the
parades, ball games, and state fairs another entertaining story. I had the
quest of environmental education.
to spread his message, in addition to honor of meeting Al Gore at a special
According to a recent survey, Brit-
receiving thousands of requests by screening of An Inconvenient Truth,
ish youngsters care less about the
teachers and schools for educational and I was convinced that climate
environment than young people in
booklets to be distributed to students change is the most critical issue facing
developing countries but with his can-
of all ages. His national public service our planet today. I wanted to create
do attitude and positive approach to
advertising campaign, distributed by - or in Wonderman’s case, recreate - a
teamwork, popular children’s charac-
the Ad Council, is supported by over hero whose deeds tomorrow’s adults,
ter Bob the Builder aims to change
$30 million in donated media, result- who will inherit our world, will want
the views of the next generation.
ing in print, television, and radio ex- to emulate.”
Bob the Builder was created in 1997
posure of his wildfire prevention mes- Captain Planet, the
and is broadcast in over 250 countries
sage, including a special place in the world’s original environ-
and translated into over 45 languages.
world of Radio Disney: he recently mentally-conscious super-
Bob’s motto is to re-use, reduce and
participated in the station’s 33-market hero, whose mission was to
recycle and remains the cornerstone
tour. Research has shown that Smokey teach young people about
of the brand. Bob encourages and
is as recognizable as Santa Claus, as he environmental conserva-
educates pre-schoolers to think care-
has been raising public awareness of tion returned last year, as
fully about the environment which he
wildfire prevention in the US for over the iconic character will
demonstrates in his home in Sunflow-
sixty years. star in an all-new line of t-
er Valley. Released in 2005, ‘Project
The latest new licensee to sign on for shirts for men, women and
Build It’ was the first series with an
this property is apparel company Junk children through a deal be-
eco-theme.
Food, which last year launched a col- tween Cartoon Network
In 2006 Bob led a recycling campaign
lection of junior, men’s, infant, toddler, Enterprises and Local Ce-
for leading UK retailer ASDA.
tween, youth and women’s tees. lebrity.
Bob the Builder has recently launched
The Captain Planet and the
new campaign - Project: Renovate -
SUPERHEROES LEND POWER Planeteers television series
which coincided with National Energy
TO ECO EDUCATION is currently in syndication
Efficiency Week in an effort to edu-
and can be seen weekdays
cate youngsters about the importance
The Golden Age of Comics (1930s- on Boomerang, Turner’s 24-
of energy efficiency and the environ-
1950s) spawned some of the indus- hour cable network devoted to classic
ment. Project: Renovate is about cap-
try’s most well-known characters, cartoons. Also, the network will once
turing children’s attention at a young
Superman and Batman among them. again feature a 12-hour Captain Plan-
age on the important issue of pro-
However, another character, Won- et marathon in April in celebration of
tecting the environment and teaching
derman, disappeared from the scene Earth Day 2008.
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