TOTAL LICENSING
Winning foreign audiences
with strong debuts
Over the past year, a number of Ko- show out of forty shows with the bines eastern martial arts action and
rean animation projects have capti- same target audience. the traditional, popular genre of robot
vated worldwide audiences combin- Eon Kid, originally created by Design- fantasy. It features over 100 robots,
ing themes of fantasy adventure with storm Animation Studio in Korea, was each with their own special abilities
Asian martial arts. Animations such the most viewed show among chil- derived from Chinese kung fu, Japa-
as Eon Kid, Mix Master and Psi-Kix dren between the ages of 2 to 11 in nese sword fighting, American boxing
have launched overseas with impres- open-broadcast on Saturday mornings and Korean tae kwon do.
sive debuts, capturing the interests of in the first week of November 2007. Designstorm CEO Jungsook Sohn
children around the world, from the Co-produced by Designstorm, BRB expressed great enthusiasm about
US to the UK. Internacional, Manga Entertainment such a good start and predicted that
On September 22, 2007, the animated and Daewon Media, Eon Kid is a made “the show will become more lively
series Eon Kid (also known as Iron for TV action adventure 3D animation and speedy, and kids will find it more
Kid) debuted in the US on the Kids’ about a boy named Marty, who used exciting and interesting” as the story
WB! Saturday morning block and re- to live a simple life in the vast desert moves forward.
portedly earned a 1.9/8 rating on Oc- with his stepfather Charlie and pet ro- The creators of the animation have
tober 13 to become the No. 1 rated bot dog named Buttons. Eon Kid com- a lot more to be excited about with
the toy and licensing
business of Eon Kid
set to also move
forwards. Playmates
Toys, Inc has pro-
duced exciting lines
of Eon Kid toys in-
cluding action fig-
ures, vehicles, trans-
forming figures and
role play toys, and
has sold their entire
line of toy selections
to nearly 2,000 Wal-
Mart stores and all
Toys R Us stores for
January 2008 place-
ment.
The show is enjoying
wide international
success with air-
ings on Canal Clan,
TVE-2 and Jetix in
Spain, Jetix Latin
America and KBS
in Korea. Spanish
public broadcaster
TVE will soon be-
gin airing the series
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