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NEWS
TOTAL LICENSING
HERTZ AND NICKELODEON LET FAMILIES TAKE THE SHOW
ON THE ROAD WITH FIRST FULLY PORTABLE, PRE-LOADED
MEDIA PLAYER
Nickelodeon and The Hertz Corporation have announced a travel industry first: the launch of Nick on the Go, a fully
portable, pre-loaded, touch-screen media player for vacationing families. Nick on the Go was made available at Hertz
airport locations from December 15 across the US.
Nick on the Go is preloaded with more than 40-hours of programming from Nickelodeon and Nick Jr.,
including popular episodes from SpongeBob SquarePants; Drake & Josh; Avatar: The Last Airbender; El
Tigre; Danny Phantom; The Fairly OddParents; Jimmy Neutron, Boy Genius; All Grown Up; Catscratch;
Rugrats; My Life as a Teenage Robot; The X’s; Unfabulous; and Zoey 101. Preschoolers can view Dora
the Explorer; Blue’s Clues; Blue’s Room; and The Wonder Pets!. Programming and content will be
regularly refreshed to meet the needs of frequent renters.
“This is another exciting first for Nickelodeon because our mission is to be wherever kids are and
it’s great to be part of family vacations in such an innovative way,” said Leigh Anne Brodsky, Presi-
dent, Nickelodeon & Viacom Consumer Products. “Travel is always more fun for kids when they
bring their buddies along, and characters like Dora the Explorer and SpongeBob SquarePants are
at the top of the list for kids of all ages. We’re proud to partner with Hertz and have consumers
take Nick along for the ride on thousands of vacations in the months ahead.”
Nick on the Go uses easy-to-use touch-screen technology. The durable unit, covered in Nickelodeon’s iconic
orange, can be used anywhere and kids can adjust multiple functions with a touch. While in the car, there is a mounting
system for back-seat viewing. Outside the car, the system is easily handheld and completely portable. The long-life battery
can be recharged with either a car or a/c charger, both of which are provided in a Nick-branded traveling case.
Following its initial launch, future units will roll out to 25 additional Hertz markets by early 2008. Nickelodeon and
Hertz also plan to add new features to the units next year, including a range of Nickelodeon video games and internet
access to Nickelodeon’s family of websites. In addition, health and wellness public service announcements that are part
of Nickelodeon’s Let’s Just Play initiative to educate and inform kids about active, healthy and balanced lifestyles, will also
be included.
The consumer roll-out of Nick on the Go will be supported by banner ads on Hertz.com, and in-location collateral.
Hertz is also an advertiser on Nickelodeon television and other Nickelodeon/MTVN Kids and Family Group platforms.
SUPER RTL GETS THE LATEST BUZZ FROM DECODE
Decode Enterprises, the distribution subsidiary of Decode Entertainment’s par-
ent company, DHX Media Ltd., has signed a deal for its brand new live action
series The Latest Buzz with the highest rating children’s broadcaster in Germany,
SuperRTL. This is the first non-Disney live action “tween” series acquired by the
channel.
Recently commissioned for a second season commission by The Family Channel
in Canada, all 39 x 22’ episodes of the Decode Entertainment-produced series
have been licensed to Boomerang UK, Disney Channel France, Disney Channel
Italy and ABC (Australia).
Neil Court, President of Decode Enterprises said: “This is our newest live action
series and we’ve had a fantastic reaction from buyers. We’re very pleased to have
a number of major broadcast partners in place already, following a very success-
ful MIPCOM. SuperRTL is the ideal platform for the series in Germany, and we
are delighted to continue our long-standing relationship with the channel.”
“The Latest Buzz perfectly fits into our slate of high quality live action shows such as Disney’s Hannah Montana and
Suite Life of Zack and Cody. We are more than pleased with our partnership with Decode and their activities not only
in the live action domain!” added Carsten Goettel, Head of Programming, Super RTL.
Struggling youth-orientated magazine Teen Buzz decides to replace its staff with actual teens by running an essay-writ-
ing contest, giving an opportunity to five students of a progressive high school. Instead of being in class, they will take
their last period of the day at the posh offices of Teen Buzz. Here, “eighth period” consists of intense story deadlines,
unpredictable celebrity interviews, fashion shows and music reviews.
The ensemble comedic press team includes rich girl fashionista, Amanda; the music guru, Noah; and Wilder the gamer.
Rebecca covers the school beat and her best friend, Michael, has an ear for celebrity gossip. Thrown together in this
experience, the show follows how they deal with the high pressure world of publishing as well as regular school.
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