TOTAL LICENSING
children can do to help make a differ- unanimously approved as one of thirty the US. Schools, hospitals, libraries and
ence which includes turning comput- new properties to be featured in the charities were included. The “Original”
ers and lights off, turning the tap off Creators gallery. Environmental Bug carried a message
when brushing teeth and swapping or Planetpals is the leading website and that was aimed at helping kids to be
giving unwanted toys and books to character set dedicated to eco con- more aware of their obligation to save
charity. scious messaging to children. the earth’s plants, animals and natural
Vooz Co Ltd, the Korean company According to Judith Gorgone found- resources. As you can see we were a
and creator of Pucca is branching out er of
Planetpals.com and creator of little ahead of our time.” Commented
to the kids market this year. For over Planetpals characters, “Our goal is to Lenny Neil Friedman, The World of
six years, Vooz has targeted women in expand the global awareness for this Luvable Characters.
their twenties with Pucca, now they brand by maximizing the extensive
are venturing into children’s anima- recognition and appeal already gener-
tion which is tackling environmental ated by Planetpals Earthzone which
issues and promoting a healthy envi- has been online nearly a decade. We
ronment with its children’s animation now believe, even more than ever, that
Myo & Ga. we will be able to take this very timely
Vooz’s new series Myo & Ga combines and unique brand to a very high level
adventure and fantasy with a some- of success.”
what serious topic, the environment, Planetpals has been used in green
using wit and slap stick comedy. marketing campaigns run by leading
By showing the environment through food and beverage companies as well
the eyes of Ga, the sea turtle, Vooz as large retailers. The opportunity in- The new Environmental Bugs Family is
plans on leading kid audiences to the ternationally is to bring awareness to led by four live-action puppets and a
unknown world of adventure. Planetpals brand beyond the website live full-bodied character that all carry
Vooz presented 2’30’’ X 7 episodes of by partnering with other companies. a very simple message. “Love it, or
the short animation during the 2007 Planetpals has a complete merchan- lose it”. This is a T-shirt property that
MIPTV, garnering positive feedback dise program available with key cat- will be used to help brand the charac-
from television and new media indus- egories including publishing, toys, nov- ter’s message when they go on tour. I
tries, thus promoting the idea of co- elties, school products and more. also hope to showcase them at next
production to the market. Current licenses include Jerry Leigh, year’s licensing shows.
Planetpals earth friendly characters, Dante confections and Digital Sound The properties are also under de-
represented by Brandzoo, launched in Productions. velopment as a TV series and related
the UK market at the European Brand The Environmental Bugs charac- DVD media that will be working with
Licensing show in London in October. ters from The World of Luvable Char- the various environmental organiza-
The property was also introduced to acters are derived from a publication tions as well as the manufacturers that
the Japanese market at the Asia Licens- that was distributed in the late 80’s in are looking to build an eco-friendly
ing Show on October 31, where it was and around the Philadelphia area of marketing campaign.
“My personal opinion about the eco
THE WOMBLES - THE ORIGINAL RECYCLERS issues in the industry is I believe peo-
The first Wombles book was published in 1968 and within 10 years Elisabeth Beresford wrote more than
ple do care. The industry is certainly
20 Wombles books (translated into over 40 languages) and a
making the most of an opportunity
Wombles stage show. In 1998 Elizabeth was awarded the
that is not only vital to our existence,
Order of the British Empire for services to children’s lit-
but to our very survival.” Said Lenny
erature. The Wombles’ passion for re-cycling and tackling
Neil Friedman,.
environmental issues with ingenuity and humour (and some
Created in 1994 by The New York
unexpected results!) remains the focus of the stories and
Times best-selling children’s book
author and long-time animal and envi-
The Wombles have taken this message with them as they
ronmental activist Patrick McDonnell,
have embarked on projects that encourage greener living.
Mutts is in more than 700 newspa-
The Council of the Borough of Guildford have a license to
pers in 20 countries and has a daily
use the Wombles as a figurehead in the borough’s waste
readership of 180 million.
minimisation and recyling activities.
In partnership with King Features, the
The Guildford Womble wants to remind all residents of
Mutts franchise is becoming a licensing
Guildford Borough to recycle their rubbish using the Coun-
phenomenon that is further expand-
cil’s kerbside collection service.
ing its reach by developing worldwide
The other licensee is Rainbow Productions who have sever-
licensing and entertainment programs
al Wombles’ costumes for hire for promotional use (Great
across all licensing categories.
Uncle Bulgaria, Tobermory, Alderney, Orinocco, Madame The brand’s core message is one of
Cholet, Wellington). The Wombles also attanded a green conscious living, a lifestyle that pro-
event in Burton upon Trent in Autumn of last year. motes love and moral responsibility
The current licensing programme covers merchandise across
toward one another, our Earth and its
various product categories including giftware and garden
animal inhabitants. Mutts encourages
products. BC International is a brand new licensee developing a range of t-shirts for TK Maxx.
sustainability and promotes animal
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