Winter 2008
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A very Happy New Year to coming year is expected to We are also covering the 50
th
Grüße
all our readers around the see a marked growth from anniversary of two very dif-
Publisher/Editor
world and a warm welcome Latin America (particularly ferent properties but ones
Francesca Ash
to the Year of the Rat which Brazil and Mexico), contin- that have withstood the test
francesca@totallicensing.com
we graduate to in February ued growth from Asia (China of time and have fans today
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following 2007 that was The and India) and further growth right around the world.
Sales/Marketing Director
Year of the Pig. within Europe (particularly 1958, it seems, was a good Gr
Jerry Wooldridge
Actually, I think quite a number The Russian Federation). year. And October was par-
jerry@totallicensing.com
of retailers would agree with From a licensing perspective, ticularly good. On 13
th
Oc-
oet
the description. 2007 was not of course, a nervous eco- tober, Paddington Bear made
Subscriptions
Saluti
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a great year. It was not even a nomic market usually means his debut when William Col-
Tracy Porter
•
good year. From all accounts, that, particularly in terms of lins (now Harper Collins)
tracy@totallicensing.com
as we go to press, traditional movies, we see more sequels published A Bear Called Pad-
ns
retail in many countries was and prequels with the studios dington for the first time.
Digital Subscriptions
o
way down on hopes and still and production companies Across the North Sea into
subscriptions@totallicensing.com
down on expectations. playing it safe. Europe and The Smurfs ap-
www.totallicensing.com/reg.htm
ti
In the US, reports have stated 2008 movies, of course, have peared for the first time, on
•
a
that it was the worst year for been in production for years 23
rd
October, in a Belgian
Contributing Writers
a long time and, across the but, as you can see from our comic book.
Laura Ashley-Timms
ut
Atlantic, Europe seemed to Movie feature, there’s a real It is curious really how two,
Morten Geschwendtner
fare no better. The outlook mix of old and new. Rambo’s characters, ‘born’ within ten
George Medina
Sal
for 2008 doesn’t seem much back (once again), as is Indi- days of each other have not
Charles Riotto
•
brighter with the majority of ana Jones, the cast of Narnia, only achieved tremendous
retailers nervous about the Star Trek, the Mummy, James success over the years, but
coming year. The only real Bond, Madagascar and, of have appealed to different
light at the end of the tun- course, Harry Potter with the ages and, of course, have con-
TOTAL LICENSING LTD
nel seems to have been the sixth of the seven movies. tinued their appeal across
4 Wadhurst Business Park
online sales category. In the Despite this, there are some several generations. Let’s face
•
Faircrouch Lane
UK alone, e-commerce grew interesting new movies it, they have little in com-
Saudaçoes
Wadhurst
29% in 2007, following a mas- breaking through this year. mon really. One is a small or-
East Sussex
sive leap of 40% in 2006. And The Spiderwick Chronicles phaned bear from Peru that
TN5 6PT
a similar hike in virtual sales from Paramount will debut was found on a London rail-
England
is expected through 2008. in February and New Line’s way station. The others are
Tel: +44 (0) 1892 782220
As we head to Toy Fairs in the Inkheart launches in March. bright blue goblins, the height
Fax: +44 (0) 1892 782226
coming month or so, it will be Marvel have Iron Man and of three apples. Neverthe-
www.totallicensing.com
•
interesting to see the reac- The Incredible Hulk in early less, they do have longevity in
tion from retail buyers who Summer and the DaVinci common and congratulations
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are coming off a year that not Code prequel Angels & De- to both for achieving this mo-
only saw a depressed eco- mons will delight fans of the mentous milestone.
Hålsning
nomic marketplace but also a Dan Brown books. We will be at a number of the
© 2008 Total Licensing Ltd
Saludos
hugely publicised raft of toy Aside from movies, this issue toy fairs, Spring Fair, CHA and
Total Licensing is published
recalls – both in the US and really does span the globe in several other events in the
four times each year. • Europe, that undoubtedly its coverage. We have been busy calendar. Hopefully, we
Subscription rates for the dented the public’s confi- on the road in the last few will see some of you there.
printed issue per year are
dence in Asian-manufactured months and the results of Happy travels!
ar
US $60 • UK £35 • €50.
playthings. our fact-finding travel have
With North America leading led us to in-depth articles on Francesca Ash
•
All illustrations are reproduced by
the way (35% of the global Greece, Japan and Germany Publisher/Editor
permission of their owners.
Printed in England
market), Europe and Asia are – all very different markets
hot on their heels (28% and of course but all equally fas- Jerry Wooldridge
Greetings
25% respectively). And the cinating. Director
Subscribe now at
www.totallicensing.com/reg.htm
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