TOTAL LICENSING
is earned, whereby this fictitious cur- Cartoon Network Spain and TV On- knew Pettson and Findus said they
rency can be used on a range of Tabal- tario, Canada. Having already picked liked the characters. The property has
uga aid projects. up the first season, French broad- 15 merchandising licensees and more
TV-Loonland was exhibiting popu- caster CanalJ and France 5, ABC than 8 million books have been sold.
lar international properties including Australia, Minimax Poland as well as The series has garnered the 2001
Little Princess, The Owl and Pat and public broadcaster RUV Iceland have Pulcinella Award: Cartoons of the
Stan. The success of its critically ac- all committed to the second season, Bay and the Golden Telix – Best Car-
claimed brand Little Princess (65x11 following earlier deals signed with toon – film/series. Broadcasters of the
min) continues globally across all plat- S4C Wales, SVT Barnkanalen Sweden, show include ZDF, KI.KA (Germany),
forms with a raft of NRK (Super Kids) Norway and DR SVT, YLE, NRK, DRTV (Scandinavia),
deals secured on TV Denmark. In Italy, Little Princess is Telewizja Polska (Poland), Duna TV,
the TV and Home soon to make her debut on RAI TRE. Minimax (Hunga- ry) and Ceska TV
Entertainment side. In the home entertainment (Czech Re-
With very strong field, deals have been public). The
ratings on Five and secured for both sea- series format
its ever increas- sons with Portugal’s is 26x11’ and
ing appeal, Little LNK Audiovisual three feature
Princess has been S.A. and Universal films of 75
nominated for Pictures Video for minutes each.
this years prestig- French speaking Eu- A third season
ious Children´s rope. Further, Home (13x11’) and a
British Academy Video rights for the fourth feature
Film and Televi- first season have film are cur-
sion Arts (BAFTA) been licensed to rently in devel-
award in the category best Polish Cass Film opment.
Pre-school animated series. Entertainment. KI.KA was
In addition to being placed in over The Little Prin- present and
120 territories, TV rights for both cess brand also continues to showcasing a
seasons have now been acquired by strengthen its international licens- large portfolio including
ing and merchandising. Bernd the Bread who has already
EM.EnTErTAInMEnT LICEnsEs
In this respect, TV-Loon- reached cult status with his fans, with
land has announced a deal a target age group of 6 – 9 year olds
ExTEnsIVE Vod rIGhTs To GLowrIA
with renowned publisher and a market share of 14% with 3 – 13
Interest in EM.Entertainment’s programs remain high within the video-on-de- Panini who will market an year olds. Twenty series have been
mand sector. EM.Entertainment GmbH has agreed to an extensive two-year
activity magazine within produced and a further 52 series are
license contract with glowria GmbH for the marketing of well-known titles
German speaking Eu- planned for the middle of 2009. The
from the company’s program library within the VOD sector in Germany, Aus-
rope from 2008 onwards. KI.KA tree house is proving to be a
tria, Switzerland and Luxembourg.
As well as such interna- very popular show aimed at 3-5 year
Alongside classics such as Emil and the Detectives, The Flying Classroom,
tionally popular properties, olds with a market share of 63%, airing
Hello Spencer and well-known fairy tales like Snow White and Cinderella, the
TV-Loonland was exhibiting daily. The show’s aim is to activate chil-
program package also encompasses contemporary series including Art Alive,
the series Pettson and Fin- dren’s imaginations and give tips for
The Sleepover Club and other children’s and youth entertainment shows.
dus, a cartoon series based falling asleep. The shows presenters
glowria offers its VOD service as a B2B service and addresses telecom-
on the popular books by also look through a telescope at the
munication companies, internet service and cable network providers, IPTV
Sven Nordqvist. Pettson, pictures that children have painted and
platforms and operations of e-commerce portals. As a full-service provider,
a farmer and his cat Fin- sent in to KI.KA. Every evening, one of
Glowria is responsible, amongst others, for the acquisition of licensing rights,
dus are characters that these pictures is bought into the tree
the entire technology content management system and the presentation and
are very well recognised in house where it gets rewarded with a
editing of content behind the scenes. The company pursues a technologically
Germany, Scandinavia and prize. Tanz Alarm is getting significant
neutral approach and develops individual solutions for its many clients.
Eastern Europe. According attention and is a series in which child
“This co-operation with Glowria once again highlights the appeal of our pro-
to a research survey taken singer-songwriter Volker Rosin and
grams to the emerging video-on-demand distribution channel”, comments
in Spring 2007, interviewing the dance kids Singa Gätgens surprise
Susanne Schosser, Managing Director of EM.Entertainment GmbH. “Follow-
718 children aged between adults with a adance alert in their pro-
ing our acquisition of a stake in US-based VOD platform Kabillion as well as
6 and 12 years old (386 fessional environment. The target age
co-operations with big-name internationals media companies, this agreement
boys and 350 girls), 70% of group is 3-5 years with a market share
facilitates our presence on further high-traffic portals.”
children interviewed knew of up to 37%.
“EM. Entertainment’s programming package perfectly broadens and compli-
the characters, with equal Copyright Promotions Germany
ments our existing video-on-demand portfolio. We are delighted to have an-
recognition amongst boys scooped two coveted awards at the
other strong licensor in EM.Entertainment as a partner.” Comments Martina
and girls. 58.1% of all the LIMA Gala, Agency of the Year and
Bruder, Managing Director of Glowria, GmbH.
children interviewed who Best Overall License of the Year for
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