NEWS
TOTAL LICENSING
Spearmark and mV SportS join the Ben 10 portfolio
Spearmark International, the lighting and housewares company, has become the latest addition to Cartoon Network’s
ever-increasing Ben 10 licensing portfolio.
Spearmark is to produce a range of Ben 10 lunchboxes, drinkware and tableware, as well
as a line of Ben 10 bedroom accessories including lamps and shades, and wastepaper
baskets.
Spearmark’s child safe lighting provides total peace of mind by remaining cool to touch
with no accessible electrical parts
Graham Saltmarsh, UK Licensing Director for Cartoon Network Enterprises, said,
“We are delighted to welcome Spearmark to the Ben 10 family. They are the latest
licensee who will experience the Ben 10 phenomenon, and we expect to announce more
deals in the near future.”
Cartoon Network has also announced an agreement with MV Sports and Leisure to
produce a range of Ben 10 bicycles, wheeled toys, and accessories. MV Sports is one of
the country’s leading producers of wheeled toys and already has relationships with more
than 30 major retail chains throughout the UK and Eire.
Graham Saltmarsh added, “Wheeled toys is a very important part of our licensing strategy
and we are excited to be working with a company of MV Sports scale and expertise. I
know that they will be producing a range of new and innovative product including bicycles, scooters, skate-
boards and accessories which will prove highly popular with Ben 10’s growing army of fans.”
mtVni and Central eUropean media enterpriSeS
SiGn liCenSinG aGreement for romania
MTV Networks International’s Emerging Markets group channels targeting specific demographics as opportuni-
and Central European Media Enterprises Ltd., the lead- ties arise.”
ing television broadcaster in Central and Eastern Europe, Costi Mocanu, CEO of PRO TV said: “We welcome MTV
have announced that they have entered into a multi-year to the PRO TV family. MTV Romania will be a great com-
licensing agreement granting rights to CME subsidiary plement to our existing portfolio of channels, giving our
PRO TV to operate MTV’s localilocali�eded channel in Romania.channel in Romania. viewers and advertisers an even more complete media
Bhavneet Singh, Managing Director and Senior Vice Presi- offering.” MTV Romania will continue to operate as a ful-
dent, MTVNI, Emerging Markets commented: “We are ly-locali�ed,ed,, ��-hour-hour youthouth lifestyleestyle channel, providingviding in-in-
delighted to announce this deal and our new relationship ternational and local music and long-form programming.
with CME and PRO TV. The PRO TV family of channels The channel, which first launched in �00�, reaches 10.5
is at the very top of their game in Romania and we are million people and features Romanian adaptations of To-
confident that they will help us take MTV Romania to the tal Request Live, Hitlist Romania and Dance Floor Chart
next level. MTV Romania is one of our longest-running among others along with internationally renowned pro-
locali�ed channels channels in in Central Central and and Eastern Eastern Europe ope and and has has grammes such as Pimp My Ride, Punk’d, Boiling Point and
enjoyed tremendous success to date. Together with PRO Beavis and Butthead. MTV Romania will join PRO TV’s
TV, we can’t wait to give our Romanian audiences even family of terrestrial and cable entertainment and themat-
more dynamic, exciting and trendsetting content, not just ic channels, which reach 8�% of Romania’s �1.6 million
on TV, but on every multi-media platform.” people.
Michael Garin, CME’s Chief Executive Officer, added: “We MTVNI’s Emerging Markets group manages �� television
are thrilled to have an opportunity to make MTV our fifth channels, �0 websites, two broadband channels and three
network in Romania. Our Romanian operations demon- mobile TV channels encompassing the MTV, VH1, Nickel-
strate the success of our multi-channel strategy in driv- odeon, VIVA and Comedy Central brands in Russia, Cen-
ing growth and we plan to continue to launch additional tral & Eastern Europe, Central Asia and the Middle East.
trUdi haYWard joinS liCenSinGpaGeS reCrUitment
Trudi Hayward, ex-VP, Nickelodeon and Viacom Consumer Products, UK, has been appointed to Licensingpages Recruit-
ment as a Director to sit alongside Ian Downes and Andrew Levy, who commented that “Trudi’s contacts and expertise
in the industry is invaluable”. Trudi added, “I am delighted to be part of the team and put to good use all of the contacts I
have built over the last fifteen years of being in the business. The flexible nature of the role also enables me to continue
working as a consultant within the industry, which I thoroughly enjoy”.
Licensingpages Recruitment benefits from a great network of contacts built up by the Directors. It also has exclusive
access to Licensingpages’ database and website, a unique way of marketing opportunities and reaching candidates. This
combination of assets gives Licensingpages Recruitment a powerful resource in the marketplace and a reach that should
ensure it is highly effective in managing its client’s and candidate’s needs. Some of our roles can be seen on the Jobs Board
Trudi Hayward
at
Licensingpages.com.
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