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NEWS
TOTAL LICENSING
GRANADA VENTURES RESTRUCTURES AND MOVES INTO
2008 WITH NEW LICENSING PROGRAMS IN PLACE
Granada Ventures Licensing divi- the series appeals to boys and girls winning animated children’s series
sion had a major restructure in 2007 ages 7 – 12. Also new is Bernard, a Pocoyo. Narrated by Stephen Fry, Po-
under new Head of Licensing Melanie stylish CGI animated series about an coyo has seen great worldwide criti-
Beer. With a strong team in place and extraordinary polar bear who travels cal success. In addition to the BAFTA
Brand Managers across all key prop- around the world learning about us. Award in the UK for “Best Pre-School
erties, 2008 Aimed at 6-9 year olds, the series cur- Animation,” the property has also
marks the rently airs in the UK on CBBC. Pro- scooped up the Pulcinella Award 2006
launch of sev- duced by BRB Internacional in Spain, for “Best Pre-School” and “Best Euro-
eral brands in Granada has UK and Ireland rights pean Programme,” and the “Best Ani-
the retail mar- and is keen to build a licensing plat- mated TV Series”- at the Animacor
ket. form for Bernard across all key cat- Animation Festival in Spain.
During 2007 egories. Pocoyo airs in the US on Discovery
Granada 2007 also saw the appointment of en Espanol, where it currently ranks
Ventures ac- Paula Miller as VP Licensing based in the channel’s top three shows. The
quired the in the LA office. Granada Ventures network has picked up the series for a
UK rights to USA has ramped up its licensing and second season, to commence on Feb-
CBeebies’ series Numberjacks, cre- merchandising activity in the North ruary 18 2008. Additionally, Pocoyo
ated by Open Mind Productions. This American market and is ready to sign will debut on PBS in January 2008, and
award-winning series currently airing a slate of new licenses less than a year is currently available on DVD from N
in the UK on BBC2 and CBeebies after its launch. Circle in both Spanish and English lan-
was voted second most popular pre- For Bella Sara, the fantasy horse- guages. The DVD’s can be purchased
school TV brand, selling over 150,000 themed property for which Granada online through tystoybox.com’s
DVDs. Numberjacks will also be part represents worldwide licensing rights dedicated Pocoyo store front which
of a dual branding deal with the Sci- in all categories (except collectible opened its virtual doors in November
ence Museum. Thirteen licensees are cards, and entertainment program- 2007. Having established a firm fan-
on board, with product due to launch ming which are held by licensor Hid- base in the UK on the CITV channel,
in 2008. den City Games), the company has Pocoyo’s appeal is set to grow further
The Sports Services Division contin- extended its existing relationship with when it launches on Five’s Milkshake
ues to build a strong portfolio across MasterPieces Inc. MasterPieces, who strand in January. Already a hit with
sponsorship, licensing, DVD and web currently holds the license for craft boys and girls alike, Pocoyo has sold
commercialisation opportunities, and products, puzzles and games, will now over 100,000 DVDs to date and a
with further acquisitions planned for have the exclusive rights to products range of Pocoyo books and products
2008, sports continues to be an im- in the Back to School category in the across many categories including toys
portant focus for Granada Ventures US and Canada, and will create a prod- and games are currently available in
in the future. Granada Ventures has uct range including notebooks, book store and online. Pocoyo and his
also embraced new technologies and bags, pencil cases, stampers, rollers friends have also enjoyed internation-
formats, launching mobile and online and lunch bags. Additionally, Granada al success, selling in 100 territories so
gaming for Catchphrase, Bullseye will soon announce global licensing far. Random House has sold almost
and Countdown, as well deals in the publishing and video con- half a million books worldwide, and
as ITV Classic Gameshows sole games categories for Bella Sara. DVDs and toys are being rolled out in
releases for Xbox, Ninten- Products under all three categories many territories this year and next as
do, Sony Playstation and are anticipated to hit the shelves in Pocoyo’s popularity builds in Australia,
PSP. Fall 2008. Japan, Korea and the US.
New to the Granada Ven- Granada Ventures will also be at the Miller’s remit is also to develop licens-
tures portfolio are two New York Toy Fair meeting with po- ing strategies for the high profile ITC
properties. Supernormal, a tential licensees for the multi-award- library which includes over 100 hours
witty, fast-paced animated of the classic Gerry Anderson ‘Su-
series which follows four permarionation’ series’ includ-
friends at Superhero Junior ing the all time favorite Classic
High - a school for kids Thunderbirds, a fantasy adven-
with extraordinary powers. ture series set in 2065. The
Granada Ventures handle 2000 relaunch in the UK resulted
worldwide merchandise in the sale of over 1 million DVD’s
rights and have secured and 2.2 million books. Oth-
UK, Canadian and US TV er Anderson titles include
and DVD rights. Joe 90, Fireball XL5 and
Currently airing on CITV, Space 1999.
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