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TOTAL LICENSING
over weekends on its leading channel,
TVE-1, and it will also debut in open-
broadcast format in Italy, Portugal,
Russia, Bulgaria, Middle East, Ecuador
and Turkey.
Another animated TV series entitled
Mix Master, kickeded offoff onon NicktoonsNicktoons
(UK) earlier this summer and was the
first Korean original production to
be launched on Nicktoons. After its
launch, it achieved a 0.25 TVR, a 1.6%
share, and ranked as high as the eighth
top show on the channel, reaching an
average of 14,000 kids aged 4-15 each
time it is played.
Mix Master, which combines various
themes such as combat and strategy
along with fantasy and adventure, is al-
ready a popular hit in Korea and Japan
attracting gamers of all ages. Mix Mas-
ter allows gamers to immerse them-
selves in a fantasy world where they
can create, customize and trade over
200 extraordinary creatures called
Henches.
The unique quality of this animated
series is that it offers strong person-
ality and comedy filled stories ‘mixed’
with all of the entertaining elements and American broadcasters.
of an online/trading card game. Targeted at children aged 7 to 13, Psi-
Mix Master has also been launched on Kix is a story about a reckless kid who
Kids Central, MediaCorp TV12 Singa- becomes a pilot. It is not a typical su-
pore and has been sold to 23 coun- per hero story, but one of a reckless
tries, including the US. child named Jacques who becomes a
The full 3D animation action adven- confident young pilot. The show is full
ture TV series titled Psi-Kix looks to of exaggerated facial expressions and
become a trendsetter for how other cartoony actions without the typical
3D animation projects will be pro- assortment of characters. For ex-
duced. ample, the cast of characters include
Co-produced by Korea’s DigitalTetra a hippie styled character named Dr.
Inc. (DTI) and the US, the animation Grumm, a rapper called Hammer and
includes American writer Jeffry Scott other flamboyant characters that dis-
and producers Jong-soo Kim and Walt tinguish the show from its contempo-
Kubiak. Byung-suk Lim and Kent But- raries.
terworth are the directors of the Psi-Kix, with its soft illumination ef-
series with storyboards provided by fects, helps create a rich and warm
Nah-young Song, Woddy Yocum and presentation and adds more emotion-
Kent Butterworth. English dubbing al appeal than other 3D shows cur-
was provided by Salami Studio in the rently present in the market.
US and featured Susan Blue, among a Korean animation companies will have
number of other fine American voice to continue this momentum to build
actors. their global audience to further estab-
The series first premiered on Korea’s lish themselves as leaders in the ani-
terrestrial broadcaster MBC in De- mation industry.
cember 2006 and since then, the TV With many promising new projects on
rights for “Psi-Kix” have been sold to the horizon, it appears as though the
Malaysia to air on Radio Television Ma- Korean animation industry is poised
laysia in June 2007. The series is also to continue its inroads into overseas
drawing great interest from European markets.
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