NEWS
TOTAL LICENSING
laZYtown annoUnCes new Uk oFFiCes For
eUroPean aCtiVities
LazyTown has announced that as part of its ongoing global strategy for growth, it has opened an office in
the UK to look after the European brand and licensing business.
Based in New Bond Street, the London office will be providing direct support for agents and licensing
partners throughout Europe and co-ordinating their activities. It will also be working closely with all of the
product development, marketing and PR teams responsible for LazyTown. As the LazyTown brand contin-
ues to expand across the world, key partners are being put in place to take the brand forward to the next
phase of its development.
The office is headed up by Katie Foster as Director of Brand & Licensing, Europe and with her is Catrina
Stock as Head of Brand & Licensing, Europe. The new LazyTown team, who have a wealth of licensing expe-
rience will be travelling regularly throughout Europe visiting agents, licensees and retailers and maximising
brand activity. With many European territories just launching their LazyTown campaigns, the office provides
a convenient geographical location for business.
Ágúst Freyr Ingason, Executive Vice President of LazyTown commented on the appointments; “It is ex-
tremely important to LazyTown’s roll out that we work strategically to provide the best team, support
and opportunities for what we believe is the only brand dedicated to kids health. So, we are delighted to
announce this next phase of our European business strategy for LazyTown, and are very confident that in
Katie and Catrina we have found the best possible team for the brand and for our European partners.”
In 2007, LazyTown was nominated for a wealth of awards, including two EMMY nominations for direction
and music, and a BAFTA nomination for the second year: it won the International Award at the Children’s
BAFTAs in 2006. LazyTown is now shown in over 110 territories worldwide, and has a nationwide LazyTown Live!
Show currently touring across the UK.
V&a at debenhams
Cartoon network
ColleCtion
signs long term
Launching in March 2008, the V&A
and Debenhams have collaborated to
deal with rainbow
exclusively launch the new V&A col- Cartoon Network Enterprises has announced
lection of tableware and decorative a long term deal with Rainbow Productions
home accessories, inspired by an icon to produce costume characters for its live
of design, William Morris. events.
Featuring the designs Cray & Chrysan- The company has already been dealing with
themum, the Debenhams V&A range Rainbow for a number of years but formalising
includes bone china, faux leather and the relationship into a long term deal is part of
wooden frames, glass trinket trays and a strategic move by Cartoon Network Enter-
desk accessories such as notebooks prises to expand its presence at live events.
and storage boxes. All the products Graham Saltmarsh, UK Licensing Director for
are sold in striking packaging featuring Cartoon Network Enterprises, says:
the stories behind the collection. “Costume characters are enormously popular
Sue Mac, Design Manager, Debenhams commented: “wee aree thrilledthrilled and a crucial part of live events, for parents
to be collaborating with the V&A on such an exciting collection and it and children alike. We have enjoyed our rela-
is a fantastic opportunity to be able to bring William Morris inspired tionship with Rainbow over the past few years
designs direct to the high street.” so we have now decided to turn this into a
Lauren Sizeland, Head of Licensing, V&A Enter- more formal arrangement to help our long-
prises added, “We are delighted to be collaborat- term planning.”
ing with Debenhams on this project, particularly Rainbow Productions has more than 20 years
as some of the most successful textile designs of experience in the field and is widely regarded
more than a century ago will be available to the as the European leader in bespoke costume
public, in a contemporary context.” characters.
Royalties from sales of this product are cov- Adds Graham Saltmarsh: “Going forward we
enanted to the V&A, allowing the Museum to are planning a significant expansion of our live
continue its work for the benefit of future gen- events and character appearances. The win-
erations. ning combination of Rainbow’s costumes and
The collection will be available in 40 stores na- the wide appeal of Cartoon Network’s char-
tionwide and online at
www.debenhams.com acters will mean exciting times ahead.”
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