TOTAL LICENSING
dars and Party Paper Goods, Freeze bag. Clive Roberts, Owner of World proud of Marianne’s achievement.”
for Men’s and Women’s T-shirts, Knit of Wines commented; “We wanted In addition to ©PASS, all waste-paper
Tops and Sweatshirts, USAopoly for to do something positive in our own bins in CPLG’s offices have been re-
Planet Earth Monopoly Game and Ac- small way to help the environment. placed with recycling bins, confirming
cessory Network for Bags/Backpacks, I don’t want my children wading the company’s commitment to sup-
Stationery/BTS Products, Headwear, through landfill sites just to get around porting the environment.
Cold Weather and Umbrellas, amongst our countryside. I know it’s not much At Total Licensing, we are also do-
many other licensing partners. in the grand scheme of things but we ing our bit for the environment. Our
also wanted to show that if businesses magazine is now printed on one of the
COMPANY’S EFFORTS
think creatively about how they work, most environmentally-friendly print-
how they manage both large and small ing presses around which uses water-
Companies are working from the
things, we can all have a positive ef- based inks and involves no chemical
ground up, starting with their own
fect- no matter how small; they all add waste whatsoever. In addition, all our
offices in order to do their bit. Dan-
up.” paper is sourced from a sustainable
ny Schweiger, managing director of
CPLG has devised a paper-saving sys- paper mill.
Character World which designs
tem that is not only green and eco-
and produces licensed bedroom tex-
friendly but efficient too, speeding up CREATING ECO-FRIENDLY
tiles for a range of children’s charac-
its in-house approvals process. PRODUCTS
ters. The company employs 35 people
CPLG implemented its Copy-
and is committed to reducing its im-
right Promotions Ap- Creating eco-friendly products
pact on the environment. Schweiger
proval Submissions can seem somewhat of a mine-
says: “We’ve recently introduced a
System, ©PASS, field and if it is to be done
Cycle to Work Scheme which has
in June 2007. from the roots up, is
quickly become very popular. The
This new no small undertaking.
employees choose a bike, we buy it
system was One company that
without incurring tax and lease it to
developed has taken this initiative
the employee. The scheme was sim-
in-house in very much to heart is
plified last year, making it much more
response to the Copyrights Group,
attractive for businesses like mine.
environmental with their Peter Rabbit
We’ve provided showers to encour-
concerns at the Naturally Better initiative.
age more people to cycle in and have
same time as fa-
made it possible for people to work
cilitating the creative COPYRIGHTS GROUP
from home to reduce the amount of
process of Product Devel- SETS NEW INDUSTRY
travel. Tax incentives like this are a
opment. STANDARD
great idea and raise the profile of the
Marianne Kittinger, CPLG’s Design &
issue. There should be more schemes
Product Development Manager, who The Copyrights Group has an-
like this and they should be kept sim-
oversaw the creation of ©PASS, has nounced that it has joined Sedex -
ple so that busy businesses have the
said of the system; “already we are the Suppliers Ethical Data Exchange
time to implement them properly. In
seeing a dramatic reduction of paper- – a system that enables companies
recent months our employees have
work that we generated in the past”. to maintain and share data on labour
become more concerned about our
This computerised system encour- practices in the supply chain. The an-
carbon footprint and have given us the
ages everyone involved in the creative nouncement, the first of its kind in
nudge to do something about it. As a
process of licensing activity to cut out the licensing industry, was made at
result we’ve expanded our recycling
non-eco communication such as fax a forum in March, which focused on
scheme to make
and air delivery. By using this central Copyrights’ Corporate Social Respon-
sure that all paper, “Revelations of malpractice
system, licensees, sibility (CSR) programme and brand
cans, bottles and
CPLG and licensors
along companies’ supply
extension, Peter Rabbit Naturally
metal are recycled.
alike should be able Better.
chains are becoming the cor-
As a busy business,
to establish, develop When Copyrights launched the Peter
it’s easy to become
porate world’s equivalent of and approve the Rabbit Naturally Better brand exten-
complacent but we
tabloid sex scandals.”
creative process of sion last year, Goulds (a licensee of
all have to take re- Gill Thomas.
a licensed product Copyrights’ World of Beatrix Potter
sponsibility.”
without producing licensing program for many years) im- Marianne Kittinger,
A new initiative
any paperwork. Says mediately saw the positive impact it CPLG, responsible for
from the company World of Wines
Vickie O’Malley, Managing Director of could make to their business and set the implementation of
is encouraging paying customers to
CPLG, “©Pass not only saves physical about developing products that would the ©Pass system.
reuse the plastic carrier bags issued
resources but also huge amounts of fit with the environmental promises
by the shops.
time that were previously lost to ship- and activity of key grocery destina-
There are bags for life and various
ping, printing and the administration of tions such as Sainsbury’s.
other schemes around including re-
paperwork. The benefits of this elec- Working with Copyrights and envi-
duced ‘new’ content in bags but this
tronic system to CPLG, the licensor ronmental consultants, Sustain, Goulds
maybe the first time customers have
and licensees are both environmental sourced new materials for both the
actually been paid to reuse a carrier
and commercial and we’re extremely product and packaging that would
97
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128