TOTAL LICENSING
for us. It’s very stable cluding Mr Men and Little Miss signed to represent the Mythomachy
and product always together with Domo. brand from Mythworld Entertain-
sells. An ideal prop- Smiley World is another new ment.
erty really”, contin- signing and Black & White Mythomachy was created by A.D.D.P.
ued Berrington. already have a very high- Aslanis, a Greek multi-platform game
In financial terms end program of design developer with expertise and knowl-
though, Nickelo- products featuring the edge of games and educational con-
deon properties brand. “Smiley World is cepts across a multitude of formats.
have generated really looking good”, The brand has been used in Greek
the most over continued Paul Ber- promotions since September 2006
the recent pe- rington, “as is Domo and Mythworld Entertainment have
riod. “Sponge- which we began work now appointed Black & White as their
bob is amazing”, on recently”. Other European licensing agent.
explained Berrington. properties in the Black Mythomachy is based on thousands
The property is worth & White portfolio include WWE and of characters from particular cultures.
$2.5 million in Greece and continues apparel brand Plain
to grow as more and more kids be- Lazy.
come fans”. Over and above Euro-
Following on from SpongeBob and pean and US brands,
Black & White launched Dora the Black & White also
Explorer into the Greek marketplace have some home-
this year. “Dora is really taking off in grown brands.
Greece”, explained Berrington”. Some Pandora & Plato is an
of our licensees have already exceed- animated Greek series
ed minimum guarantees for product which has been suc-
in different categories”, he said. cessful in recent years
More recently, Black & White have and, most recently,
taken on the Chorion properties, in- Black & White have
70
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