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TOTAL LICENSING
McDonald’s now sampling of 30 names and would like to see how DIETS!
serves 46 million peo- many of these are surprising to you as a part Since some 20 years ago, despite dire warnings
ple a day globally. That of Kraft – bet you thought they were indepen- from the medical and nutritional community we
is more than the total dents! have wanted to prevent obesity by diet - We
population of many Wow - did you know all that? I always thought would like to catch the cow before it is out of
countries. these were independents. the barn. In so many words we like to eat the
Morgan Spurlock tells Of course this corporation and many others steak and fries wherever and whenever we want,
us that every day one have been forced by recent government regula- rather than face the pain of making choices be-
in four Americans eats tions to list all ingredients on their label. Mom, fore it is too late.
fast food - and ap- who statistics say, has an average of 23 minutes Besides...we can always repair the damage with
proximately 43% of to do her shopping and stand in line at the check a magic silver bullet. The latest diet fad!
them eat at McDonald’s. out register and sometimes has to keep bored • In 1985, Harvey and Mary Diamond from
There are now over 600 McDonald’s in China, Junior from running around the store creating California wrote in a dietary guide “Fit for Life”:
one in Moscow’s Pushkin Square that has 27 cash trouble - Mom should now make judicious edu- “Don’t stop your children by force from over-
registers and a long waiting line most times. cated choices. It seems much easier to listen to eating. This is bad for their personality develop-
Incidentally, Morgan Spurlock is the intrepid tempting sound bites of TV ads! ment. You can eat more variety of foods with-
person who, during his campaign for “healthy Last week I flew on U.S. Airways and was served out counting calories”.
food”, ate only at McDonald’s for thirty days • The same year, an-
with pretty disastrous results and filmed it all other book made the rounds:
for you in a feature film “Super Size Me”. In Jane Hirschmann and Leda
2004, the film also won best director prize at Zaphiropoulis recommend:
Sundance and Edinburgh Film Festival, and got "children should have the re-
the “Best Documentary” for 2004 from many sponsibility for the food they
critics groups. eat. Good parenting demands
freedom of choice because
PACKAGED FOODS this will lead to demand feed-
Obviously the inventive food industry did not in ing (bless the sainted Dr.
those years, a generation ago, worry too much Spock!).
about effects. It had only the goal to feed us well • Next arrived the great-
and in doing so, have skyrocketing consumption est best seller of all: Dr Rob-
and profits. Calorie counting was not in the plan ert Atkins, who could make it
and it took some 20 -30 years of this paradise
a package of snack food and saved the wrapper.
pleasant to lose weight: “Don’t give the body
of reasonable plenty before we noticed that our
Try reading this and don’t eat the snack food
the carbohydrates it wants. If you don’t - it will
clothes were shrinking and we became aware
until you have made an educated judicious judg-
burn its fat stores. If you eat lots of fat and pro-
that the seamy underside of heaven could bring
ment - whether in fact you should eat this at all.
tein, you’ll be okay!”
the purgatories of disease and suffering upon us.
I reproduce it here as a brain teaser.
• Then, there was “Weight Watchers”; We all
As artesanal food production went out of fash-
For interpretation of this “food speak” you’ll
know about their patients requiring groups and
ion and became impractical, giant food manu-
need to hire a food chemist.
meetings for psychological encouragement.
facturers kept swallowing up smaller competi-

• Then comes Dr. Ornish, a heart specialist.
tors. They acquired many loved and trusted old
BIG FOOD - TOBACCO?
He proposes abundance as long as you follow a
recipes, and brand names became just package
Reminiscent of the tobacco battles, “Big Food”
strict “low fat” diet.
labels.
also likes to claim the free right of choice for
• Barry Sears, published by Harper Collins is
Just look at one of the big ones - Kraft Foods:
its consumer - and more or less explains, as do
sure the problem is the carbs, “Basta with Pas-
Kraft is a division of Altria, which used to be
all the soda manufacturers and fast food restau-
ta”!
called Phillip Morris but prefers a corporate
rants: We give choices!
• Bantam Books joins the race with "Protein
name, not associated with the tobacco wars.
As a business man I understand how terrible
Power” - ‘eat all the foods you love: steaks, burg-
Amongst its 194 American brands, it sports such
and costly in billions it would be to make all
ers, bacon, cheese and eggs.
as those listed hereunder. I just mention a small
choices safe against obesity! “Free Choice” al-
It all seems so easy! But what’s a person to do
lows the industry to defend its turf (and profits).
with all these conflicting theories?
Coffee Cheese
What to do?
The clothes industry finds spandex. New sizes
Gevalia Velveeta
How simple it was with smoking? The tobacco
like XXL appear. Designers jump on the band-
Maxwell House Cracker Barrel
industry was reasonably monolithic with a few
wagon and create baggy clothes so that the
Sanka/Yuban
major firms. Food is a tremendously variegated
wearer does not feel embarrassed when she
Cereals
large community of many companies with many
looks inadvertently into the mirror, and kids
Condiments
Shredded Wheat
different management policies.
need not feel ridicule and taunts from their
Grey Poupon
Grape Nuts
Most people don’t need to smoke to live a happy
peers.
Raisin Bran
life and when the majority turns against smok-
Researchers are starting to write about glut-
ers, smokers lose.
Bacon Meats/
Toastees
tony, but Danny DeVito and Al Roker become
People cannot live without food and the eco-
Hot Dogs
beloved cuddly fat men!
Cookies nomic components of the food consumption
Louis Rich
We have now learned that even children can de-
Lorna Doone cannot be legislated away as easily.
Oscar Meyer
velop Type 2 Diabetes. Too much obesity can and
Mallomars
Tobacco addiction was changed not only by edu-
often does lead to heart disease, even among the
Fig Newton
cation, but also by lawsuits. What is the answer?
young. When we look at the children of the 70s
Frozen Whipped
Stella Doro
Lawsuits to claim damages and seek boundaries,
and 80s, we realized they became obese adults.
Topping
or legislation which puts the government into
Cool Whip
Steak Sauce
control of what the average citizen may, should,
DO SCHOOLS MATTER?
A-1
or should not eat.
We start to think about schools. After all, school
120
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