TOTAL LICENSING
Shaman Cat Varim chosen as a cultural book by
the Ministry of Culture and Tourism
Characterline report that Shaman Cat
Varim, a book about creating a character
written as a diary, has been chosen as a
cultural book by Koreanean Ministry Ministry of of Culture Culture
and Tourism.
The Ministry of Culture and Tourism chose
370 Koreanean books, books, published published inin 2006,2006,, asas
cultural books coveringering twelvee differentent
areas: philosophy,philosophy, religion,religion, social social science, science,
science, technology, art, language, literature,
history, kids and teenagers,, andand generalgeneral
culture.
The selecteselectedd booksbooks willwill be be distributed distributed
through publicpublic libraries,libraries, refuges, refuges, army army
libraries etc and get better access to the
readers.
Shaman Cat Varim (published by Ick andand
written by Yoongoon) is a diary, written by
a character designer while she was creating
a new character. It includesincludes allall aspects aspects in�
cluding the creator’s first offer to the time
when her character was first shown to the
public. ReadersReaderseaders cancan comparecompare thethe firstfirst roughrough
idea sketches with the finished illustrateratedd
designs and obtainobtain information information aboutabout thethe
graphic programs and portfolios.
Shaman Cat Varim is the chosenchosen book book
about characters.characters. TheThe character character VarimVarim
has been promoted through Cyworld and
introduced into overseas marketsmarkets throughthrough
agents in Taiwan, the Philippines, Sweden
and Denmark.
Si�Bum Kim, PresidentPresidentresident of of Characterline Characterline Inc., Inc., reportsts thathatt he he had had a a businessbusiness meeting meeting about about publishing publishing the the JapaneseJapanese
version of Shaman Cat Varim at Licensing Asia last month and that he is currentlyy looking looking for for other other overseas overseas
publishing opportunities. In addition, Shaman Cat Varim is used as teaching material for the Cultural Contents coursecourse
at Hanyang University.
2008, the main character event in The 2008 Character Fair will soon be
Seoul is The Seoul Character Fair announced by KOCCA.
(SCF) which is an annual KOCCA It takes place in July, two days business
based event. to business trading and two days open
It is a significant market for spotlight� to the public.
ing Korea’s content industry and has Over 200 buyers will be expected to
grown to become Asia’s largest cul� participate from overseas and over
tural content show which attracts 200, 000 visitors to pass through the
doors throughout the duration of the
a momentous crowd ranging from
Fair. The SCF is one part of KOCCA’s
licensing, mobile companies, retail to
strategy to promote Korean content
manufacturers.
to an international market. With the
Its main content includes characters,
previous success of SCF, it is increas�
animation, games and comics.
ingly optimistic that this strategy is
In addition, it provides Business
working.
Matching and a licensing programme
For further information refer to
which includes licensing professionals
www.characterfair.org
from overseas.
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