NEWS
TOTAL LICENSING
CORGI TO CREATE NEW DIECAST LINE FOR THE BEATLES
Apple Corps Ltd has announced a license with Corgi International to pro-
duce a significant range of die-cast products for The Beatles and Yellow Sub-
marine.
The original die-cast toys produced in the Sixties and re-issued in the Nine-
ties are now incredibly rare and keenly sought by collectors. The new models
will include new versions of the classic Yellow Sub-
marine and the Magical Mystery Tour Bus as well as a
Revolver taxi and an Abbey Road Routemaster bus.
Says Corgi International CEO Michael Cookson:
“Corgi as a company has had a long association with
the Beatles having produced the original Yellow Sub-
marine die cast in the 1960’s and it was a priority for
the company to re-initiate a program with Apple Corps/Suba Films for an innovative range of
product, that people will once again enjoy purchasing. With the 40th Anniversary of Sgt Peppers
in 2007, it was a perfect time for the deal to have been agreed, and we are truly excited to be
partners again. We feel that we will have strong retail support for this line especially from specialty
retail and we hope to showcase these products to an all new consumer audience.’’
TAFFY ENTERTAINMENT’S DIVE OLLY DIVE! SWIMS TO
NEW SHORES
Taffy Entertainment, the worldwide brand management and entertainment company, has made further international
sales for Dive Olly Dive! (52 x 11’) with broadcasters in Europe, Asia and Latin America. These new deals now ensure
the CGI-animated preschool series will have a home on leading broadcasters in additional major territories.
The UK’s GMTV has snapped up Dive Olly Dive! for its preschool children’s strand Wakey Wakey which airs on ITV1
and CiTV channel, and also shows Taffy’s Fantastic Four and Tootuff (Titeuf). In Spain, TVE has picked up the series for
both terrestrial TV as well as its digital kids’ channel Clan. Further deals for the show include Cartoon Network Latin
America, MTV3 in Finland, Cineplex Thailand and TPI in Indonesia. It has also been picked up by local distributors in
Poland, South Africa and English-speaking African territories.
In Europe, the series currently airs on France 5 and Disney 5, KI.KA in Germany, and Scandinavian public broadcast
channels SVT, DR and NRK, achieving excellent ratings across all channels. Dive Olly Dive! ratings have also been great
on TVO in Canada.
“The preschool market is very competitive and Dive Olly Dive! clearly stands out from the pack, with significant
broadcaster deals in all major territories,” said Lionel Marty, President, Worldwide Distribution for Taffy Entertainment.
“Our recent deals for the program in Asia, followed by these sales to top broadcasters across Europe, Asia and in Latin
America are a testament to the show’s wide appeal.”
Dive Olly Dive! is co-produced in high-definition CGI by Mike Young Productions Limited, Flying Bark Productions of
Australia, KI.KA, ARD of Germany, Telegael of Ireland and GDC. Created by Andrew and Ian Ross, it is produced with
the support of the MEDIA Plus Programme of the European Community. The series follows the fun-filled underwater
escapades of Olly and Beth, two young research submarines-in-training, experiencing the joys and challenges of life in
their underwater world, much in the same way that preschoolers experience life in their world.
WESCO TAkES ON NEW STAR WARS LICENSE
Wesco has just signed an exclusive deal with Lucas Films, to produce a collection of new licensed products from its epic
film series, Star Wars. First released in 1977, Star Wars has become a worldwide pop culture phenomenon and remains
hugely popular. The new Wesco Star Wars collection includes a line-up of clocks and
watches, iceboxes and torches and a range of the latest USB items.
Star Wars’ huge appeal has made it a family favourite for over 30 years, with fans
of all ages and demographics. The next few years are set to elevate the brand
even further, with the launch of the much anticipated CGI animation, ‘Clone
Wars’, (due for release in Autumn 2008). There are also further plans to take
the six films from the Star Wars series into 3-D, as well as a live-action TV series
planned for 2009.
The collection uses many of the film’s classic characters. It includes a range of
Star Wars USB items: an R2D2 USB Hub; a USB powered light sabre glow lamp; a
USB powered we- bcam (Darth Vader’s ship); USB powered monitor lights; and a USB powered can cooler (R2D2).
Other products in design include a light sabre torch and an R2D2 character remote control Whizz Watch.
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