TOTAL LICENSING
makes the battle so If we can’t we must fall back on the slow road of National Institute of Health
difficult. education and action. U.S. Surgeon General
So can’t we have any fun at all? U.S. Institute of Medicine and World Health Or-
EDUCATION VS. ganization (WHO)
ADVERTISING SUGGESTIONS These are updated and instructive.
The educational pro- Of course we can. All we have to do is make
cess is also influenced some lifestyle changes, if we mean to take the YOU AND THE GOVERNMENT
by the tremendous problem seriously. In nothing do we ever say • Develop a food industry standard and reward
power of advertis- never. We simply say, watch out! Pay attention! the healthy new products by choosing them on
ing, and the appeal of And use some self control for your own protec- your shopping list.
famous or popular tion. • Make food labels easier to read
spokespersons and whereas some companies in • Increase their print size
food are willing to help and change, others are FOR PARENTS • Color code them for better understanding
not. They advertise: “You deserve a break today” • Why is obesity in kids so important? Be- • Concentrate only on the ingredients that
(McDonald’s), “Pepsi Cola Hits the Spot” (Pepsi), cause it tends to be hardly reversible later. matter – this will reduce the verbiage to the es-
“Mm, Mm, Good” (Campbell’s Soup), “I Wish I • Pack a healthy school lunch for your kid. Re- sentials that experts tells us we need to know
Were an Oscar Meyer Wiener” (Oscar Meyer), member you are the parent! You are in charge! • Make the descriptions easily understandable
“It’s the Real Thing” (Coca Cola). • Keep a supply of fruit, juices and milk in the to all. Call salt by its name, don’t call it sodium.
Do you know these jingles? Of course you do! refrigerator so kids can find it. • Resort to peaceful, political action in the
You’ve heard them so often! They are indelibly • Kids should eat with their parents in the neighborhood if it is needed for improvements.
etched in your subconscious! evening . Let them help to prepare dinner rather • Make the time to organize your neighbors,
And your kids hear them too. It’s part of their than forage on their own. involve churches and make visits to local politi-
TV education. Sports heroes and pop star • Control our own snacking in front of the TV, cians.
spokesmen tell your kids how great it will taste, if you want your kids to control theirs. • Un-elect them if they won’t listen! Be pro-
how satisfying it is! • Ration TV and computer game time to kids. active!
How can you, as a consumer or parent, fight • Let the visit to the fast food joint be a spe- • Support federal subsidies to be given to en-
this onslaught from all sides? How do you say cial treat – not a habit. courage:
STOP! • Use small dishes and bowls for your serv-
Organic farming
Can the government become a dictator of con- ings and forgo seconds.
More green or farmers markets
ditions and mores governing a whole industry? • Encourage kids to “go outside and play” (I
• Don’t hesitate when you feel political activ-
know you can’t do that unless
ism invites government intervention. Remember
you have more accessible play-
WHAT IS YOUR BODY
the government is doing all this now when it
grounds and more security).
MASS INDEX (BMI)?
fights public health dangers like drunk driving,
See “You and the Govern-
air pollution, or gas guzzling automobiles, or
ment”
Weight (pounds)
when the government sponsors better insula-
• Appoint a roster of volun-
BMI =
tion in new housing construction.
Height (inches)
2
x703
teer parents to supervise the
• Ask yourself can we tax unhealthy food
playground just like we do for
Weight in pounds
wherever it is served. Certainly! If we can tax
Little League games or football
cigarettes we can tax unhealthy food.
practice.
120 130 140 150 160 170 180 190 200 210 220 230 240 250
4’6”
Of course, we have to realize that, as with
29 31 34 36 39 41 43 46 48 51 53 56 58 60 PERSONAL
the slowing down of global warming, the re-
4’8”
27 29 31 34 36 38 40 43 45 47 49 52 54 56
• Look at and take seriously
versing of obesity in any case is not a short-
your body mass
4’10”
25 27 29 31 34 36 38 40 42 44 46 48 50 52
term project.
• Wake up! Be aware. There is
5’.0”
It would take a generation or two of action,
23 25 27 29 31 33 35 37 39 41 43 45 47 49 a real crisis and it means action
but—if we don’t start—this, like all other
5’.2”
22 24 26 27 29 31 33 35 37 38 40 42 44 46
by YOU!
worldwide problems, will get the better of
• Read labels more carefully
5’.4”
21 22 24 26 28 29 31 33 34 36 38 40 41 43
humankind.
• When in a restaurant don’t
5’6”
19 21 23 24 26 27 29 31 32 34 36 37 39 40 eat all that’s on the Super Size
5’.8”
18 20 21 23 24 26 27 29 30 32 34 35 37 38
plate. Bring home a doggy
bag for the real “Fido” or for
View from America is a Total Licens-
5’.10”
17 19 20 22 23 24 26 27 29 30 32 33 35 36
tomorrow’s meal, or for the
ing magazine column written regularly
6’.0” neighborhood street person
by George Medina of New York-based
16 18 19 20 22 23 24 26 27 28 30 31 33 34
who will be grateful.
Intercontinental Licensing. The column is
6’.2”
15 17 18 19 21 22 23 24 26 27 28 30 31 32
• Join a gym or at least walk
intended to give our readers worldwide
6’.4”
15 16 17 18 20 21 22 23 24 26 27 28 29 30
or run one mile at reason-
some idea of the American mind set and
6’.6”
14 15 16 17 19 20 21 22 23 24 25 27 28 29
able speed at least five times a
incidentally his own opinion to help them
week.
understand key issues in today’s world.
6’.8” 13 14 15 17 18 19 20 21 22 23 24 25 26 28
• Look at the website: www.
If you have any questions, comments or
kidnetic.com for your educa-
opinions on the column, do please contact
Obese Overweight
tion and information.
us at Total Licensing or, alterntively, con-
• Look at www.
Ific.org
tact George directly on (212) 683 5830.
Health Weight • Interest yourself in the re-
email: interny@intercontinental-ltd.
ports such as those from: Photography: Mike Chadwick
Courtesy of The Surgeon General’s Call to Acation to Pre-
Centers for Disease Control
mike@mikechadwick.com
vent and Decrease Overweight and Obesity
and Prevention
122
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