NEWS
TOTAL LICENSING
Kidz EntErtainmEnt gEts PoKÉmon
Kidz Entertainment has announced that it has taken over cited to be representing Pokémon in Eastern Europe as
representation of Pokémon for Nordic and will also be well as the Nordic region. By managing the brand in both
representing the classic boys action territories Kidz is able to enjoy economies of scale and
property in Eastern Europe. devote more resources to the brand than if it were
The move comes as a new era only dealing with a single territory.
of Pokémon commences with McBride says they already have plans
the launch of Pokémon Diamond for developments in key areas such
& Pearl. Pokémon Diamond & Pearl as publishing, home, apparel, and
introduces new characters and ad- other sectors. Says McBride:
ventures into the hit property, which “We are also looking at pro-
celebrated its 10
th
anniversary motions and we aim to develop a
in 2006. With new video-games strong retail strategy for Pokémon.
launched on Nintendo DS and Representing both territories means
Nintendo Wii featuring the new we can manage the brand through a
characters, and the brand-new Poké- single point of contact for retailers
mon Diamond & Pearl Trading Card and potential licensees, but we are
Game already launched across Europe, able to devote significant resources
there is great room for expansion into merchandise. in terms of our sales teams.
Kidz CEO Anna Lisa McBride says they are thrilled to be Pokémon UK Licensing Manager Rekha Rajput is equally
working on such a fresh, yet well-established property and excited about the new cooperation with Kidz Entertain-
she believes Kidz can maximise its potential in both Nor- ment. Says Rajput: “The Nordic territories have long been
dic and Eastern Europe. Says McBride: “Pokémon is such a strongholds for Pokémon, and there is great brand recog-
great property. It has real longevity and staying power. It’s nition in Eastern Europe. We feel that Kidz Entertainment
obvious that while other properties come and go, Poké- have the structure, the resources and, most importantly,
mon has an attraction that keeps it growing and building up a strong understanding of the dynamics of the Pokémon
its fan base as well as attracting new fans all the time.” brand, which will enable them to grow the license in these
According to McBride, Kidz Entertainment is especially ex- territories.”
Entara, noW PartHEnon EntErtainmEnt groUP,
annoUnCEs nEW LiCEnsing agrEEmEnts For domo
Entara Ltd, global entertainment rights company, continues to build momentum behind Japanese sensation Domo with
the appointment of two new licensees, GB Eye and Bravado. GB Eye is one of Europe’s leading poster companies that
sells internationally and Bravado is a global music and entertainment merchandiser, recently acquired by the Universal
Music Group.
GB Eye have been selling licensed film, music, branded and iconic images for over 21 years and is the market leader
in the UK & Europe with an extensive global retail reach. With the widest
range of formats on offer worldwide, GB Eye Ltd produce ‘quality images
for every living space’ incorporating posters, prints, canvases (studio, value
and premium) and the new photiquebloc, plus frames. Domo will join their
strong portfolio of top brands including The Simpsons, Heroes, High School
Musical, Spongebob Squarepants, WWE, Football and the eagerly awaited
new release, Kung Fu Panda, and will retail online from immediate effect.
With expertise in music, creativity and fashion, Bravado develops and mar-
kets high-quality licensed merchandise on a global scale. A range of Domo
t-shirts and hooded sweatshirts aimed at teens and adults will retail in store
and online for roll out scheduled for end of 2007/ 2008. Domo will join
their strong dynamic portfolio including other brands such as 24, Prison
Break, Dallas and Sesame Street.
Karen McNally, �ice ice Presidentesident LicensingLicensing && Marketing, EntaraEntara Ltd, comments��
“The appointment of these highly skilled, design-focused licensees, GB eye
and Bravado, form a key part of our on-going strategy to augment the animated character’s appeal among creative
enthusiasts, amongst which Domo has already built up a strong cult following. With their expertise and good retail
distribution offering extensive global reach, we are confident Domo’s iconic status will continue to attract fans far
and wide.”
Rob Edwards, Marketing Director, Bravado, comments�� “Bravado is delighted to be working with such an inimitable
character as Domo and is thrilled to be part of the global Domo-nation!”
36
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