TOTAL LICENSING
THE MEDIA IN GREECE
1989 as a national network, while
Nea Tileorasi, after several months
Television in Greece was born in broadcasting from Super Channel of broadcasting test bars, disappeared
1966 through two channels – EPT ceased. Sky eventually morphed into from the airwaves.
and Yened (the armed forces chan- what is now known as Eurosport, Today, the Greek government still
nel). Early programming was import- which is still rebroadcast in Greece, has not issued official licenses to
ed, mostly from the USA and the UK. and Euronews, Rai Uno and Cyprus most television stations in Greece,
After the collapse of the Greek Junta SAT were eventually added to the which are currently broadcasting in
in 1974, EPT continue to dominate, lineup. For a short time, NBC Su- a quasi-legal state. Tenders have been
reeling in a much larger audience per Channel was also rebroadcast, offered for national, regional and local
than Yened, which did not modernize as were RTL Plus from Germany broadcasts as well as terrestrial pay-
as quickly and which was still asso- and 3Sat. Thessaloniki was home to TV services, which have either been
ciated with the military regime that Greece’s first non-state owned tel- frozen or have failed. In the mean-
had passed. Color television broad- evision station, TV100, owned by
Cinema attendances: 13 million
casts began in the late 1970s, and in the City of Thessaloniki, and which
Mobile phones: 11.098 million
1982, EPT and Yened merged, forming broadcasts today. In late 1988, the
Internet users: 2.048 million
ERT (Elliniki Radiophonia Tileorassi), first non-state television station also
with EPT becoming ET1 and Yened went on the air in the Athens region
time, the airwaves are still cluttered,
becoming ET2. - TV Plus. The programming was in-
though things are significantly more
State-run broadcasters enjoyed a novative for Greek standards at the
organized than they were in the early
near-monopoly until the late 1980s, time, broadcasting first-run Hol-
1990s. Despite the success of Nova,
when new commercial TV services lywood feature films with subtitles.
and the launch of Hellas SAT, cable TV
quickly gained a lion’s share of the au- Soon, TV Plus began to offer a ter-
has not followed, and no organized
dience. Public TV lost a large slice of restrial subscription service, broad-
cable network exists in Greece, out-
its advertising revenue as a result. casting an encoded signal during the
side of several localized efforts in a
EPT began to rebroadcast several sat- evening hours, which viewers could
couple of cities and towns in Greece.
ellite broadcasters, after first reach- watch by obtaining a decoder (pro-
Today, Greece has four national state-
ing agreements with most of these vided for free by the station) and pay-
owned networks, three state-owned
to have their signals retransmitted ing a monthly subscription fee. This
national digital television networks, a
terrestrially in Greece. In October was revolutionary at the time, as a le-
state-owned satellite broadcast net-
1988, the first of these stations made gal framework for private broadcast-
work, and several national private
it to the airwaves in Athens. Many ing, and private broadcasters, still did
television networks, in addition to
stations followed including Super not exist in the country.
approximately 150 local and region-
Channel from the UK, TV5 Europe In 1989, the Greek Parliament finally
al television stations broadcasting
from France, Sat.1 from Germany, Rai passed legislation legalizing private
across the country. In terms of chil-
Due from Italy, CNN from the United broadcasting (radio and television)
dren’s television, Star TV and Alter
States, and Horizon (from the former and providing provisional licenses to
Channel are the leading outlets al-
Soviet Union). These stations were two broadcasters, Mega Channel and
though Greek legislation forbids the
soon followed by MTV Europe and Nea Tileorasi. Mega Channel began
advertising of toys until after 10pm
Sky from the United Kingdom, while officially broadcasting in November,
at night.
en’s magazine, gourmet magazine school children. of 30,000 each month.
Olive from the BBC, Top Scorer and Top Scorer is a pocked-sized publica- On the more adult side, Daily Press
Spectacular Spiderman together with tion aimed at boys aged five to seven. publish Jolie which launched in Sep-
Spiderman & Friends. This regularly attracts sales in excess tember 2006, aimed at young women
SpongeBob was launched in aged 18 to 24. I’Officiel
June 2006 and has been the is the result of a licensing
most successful comic maga- agreement with Editions
zine in Greece. Every issue is Jalou in France and is an up-
a sell-out and the circulation scale fashion magazine pub-
exceeds 40,000 compared lished five times each year.
with the ‘normal’ sales level Finally, Olive is the leading
of around 10,000 copies for food magazine published in
comic magazines in Greece. Greece, under license from
Spectacular Spiderman de- BBC Worldwide. The Greek
buted last July, together with issue features famous Greek
Spiderman & Friends which chef and food writer Ilias
is aimed specifically at pre- Mamalakis.
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