TOTAL LICENSING
climate change and a sustainable future facturers, will donate one million SEK watching her children playing in the
– indeed its newly appointed Direc- (£75,000) to young climate research- back garden, Marghanita developed a
tor – Professor Chris Rapley, is well ers working in the Polar Regions series of books aimed at six to nine
known as an expert in climate change through the Cambridge-based Inter- year olds which would help them un-
science and is the architect of the In- national Polar Year (IPY). This is one of derstand about our fragile planet and
ternational Polar Year 2007-2008. the largest environmental donations the importance of protecting it. The
Professor Rapley is currently Director ever made in Sweden, and is also the books are printed on acid-free paper
of the British Antarctic Survey where first time the IPY International Office which is 100% ancient forest free, and
he has gained a reputation for vision- has accepted money from the busi- are produced without the use of chlo-
ary leadership. On his appointment ness sector.
Prof Rapley said: “I am thrilled at the “Metsä Tissue has always made it a pri-
prospect of taking on the leadership ority to take environmental responsi-
of such a cherished national institu- bility for our products and manufactur-
tion, especially as the task I have been ing process,” said Paavo Liestalo Senior
set is to make it the most admired Vice President Consumer Northern
museum in the world.” Europe at Metsä Tissue. “The climate
Through its Eco diffusion, Science Mu- changes we see today and can expect
seum is hoping to assemble a range in the future only serve to provide us
of products that reflect an enthusiasm with additional reasons to do more rine. A percentage of sales from the
for a more sustainable and eco-friend- for the environment. The Polar Re- books will go towards planting trees
ly future and encourage customers gions are where changes in the global around the world.
and visitors alike to take up the chal- climate are initially apparent, and po- The Little Humbugs – Powered by
lenge. The Museum will be building on lar research is a crucial way in which Nature, with the strap line ‘ An envi-
an existing small range being intro- we can increase our knowledge both ronmental brand for an eco-genera-
duced this year by its licensee Great of the world we live in and the tion’ is a brand that weaves together
Gizmos and is actively seeking changes in the global climate. the butterfly fairy world with todays
licensees for environmental/sus- Caring for the environment environmental issues. It was created
tainable toys, gadgets, games, is an integral part of our as a way in which to teach children
homewares and accessories. business philosophy, and to be caring people by first engaing
The Angry Little Girls climate change is one of them through imaginative play. The
shout about green issues and the greatest issues of our Little Humbugs are the protector’s
are doing something about it time.” of Nature, Mother Earth’s little help-
with the introduction One third of the ers. However, something is brewing
of the Angry Little one million SEK and they know it’s a bigger problem
Girls “recycle b*tch” donation has al- than they can handle by themselves so
shopper tote. ready been used they decide they need the help of the
Created by the Out- to organise a human children to stop the problems
fit, the exclusive bag workshop for of the natural world from getting any
and wallet licensee young Polar Re- worse. It is through this premise that
for Angry Little Girls, searchers. The children are educated in the how’s
this new reusable other two-thirds and why’s of eco-friendliness.
bag carries on in the of the donation Global warming, pollution and defor-
tradition of “in your will enable extra estation are the issues that are ad-
face” statements research expedi- dressed. Simplified messages for chil-
that Angry Little Girls tions to Kinnvika, dren explain the problems; “Jasmine
is known for and now Svalbard. These sat down and explained why the for-
encourages people to expeditions will ests were in danger, humans are wast-
join the girls and do their part to help make possible the collection of rel- ing too much energy, and their cars
the environment – all with a cheeky evant data and knowledge of the Arc- and factories are polluting the planet.
sense of humour. tic region and the effects of climate These pollutions affect the Earth’s cli-
California-based contemporary sta- change in this area. mate, destroying plants and animals
tionery company, Vida Valencia re- all over the world. Too many trees
cently introduced their Funny Money
EDUCATING THE NEXT
are being cut
Mini Gift Card Boxes that are made
GENERATION
down, leaving
from 100 percent recycled brown birds and an-
kraft paper. Each box has a brightly
Wildwood Media an award winning
imals of the
colored belly band also printed on
creative team was established in Scot-
forest with
recycled paper with a light-hearted
land in 2002, the company was formed
no homes.”
money-themed message on it. Inside
by husband and wife David and Mar-
She also
the box is a platform that holds a
ghanita Hughes.
gives her hu-
monetary gift card.
After relocating to British Columbia
man helper a
In October 2007, Metsä Tissue, one
the partners developed The Little
list of simple
of Europe’s leading tissue paper manu-
Humbugs in late 2005. Inspired by
tasks that
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