TOTAL LICENSING
LICENSING IN GERMANY
German trade shows and events
The most recent LIMA market re- ing and current trends to licensing The Tag der Lizenzen in Cologne,
search confirms the positive results law through to the most recent LIMA Germany, is well-known throughout
of the licensing industry in Germany. market research. licensing industry as a day for infor-
Character brands alone generated 2.5 At the exclusive gala dinner held after mation and networking. On March 26,
billion euros in retail sales last year. the show, LIMA recognized outstand- 2008 LIMA Germany once more in-
That’s an increase of 5% to 2005. More ing achievements of the German mer- vites licensing professionals to come
than 60% of the interviewed persons chandising and licensing industry and to Cologne.
benefited from at least 2% growth in presented the seventh annual LIMA However,
sales, while most of the respondents Germany Awards. Die wilden Kerle this day
had been major licensors with an an- surpassed Disney/Pixar’s Cars as Best does not fo-
nual turnover of more than 2.5 mil- License of the Year; Princess Lillifee cus on the
lion euros. Medium-sized agencies beat SpongeBob and even Spider-Man characters
often suffered from a slowdown in 3. What is more, Wilde Kerle agency themselves
sales but seemed rather optimistic for Copyright Promotions also won the but rather
the year’s result: two thirds of them Best Licensor/Agency of the Year on those
expect an increase in sales for 2008. Award. In the Licensed Product of unparalleled
“The German licensing industry has the Year category the winner was the marketing
been constantly growing over years. Tabaluga credit card by Visa. Germa- strategies
The last market research by the NPD ny’s top teeny band Tokio Hotel not and innova-
Group Germany also revealed promis- only got the MTV Award in Munich, tive concepts that make characters
The departing advisory
comittee after two
ing growth potentials for the licensing they were also the best Brand/VIP/ successful in the market.
successful years.
sector in Germany. Even on a global Sport Brand of the Year 2007. Twenty-seven speakers have the op-
Charles Riotto and
basis, Germany comes off quite well The Retailer of the Year Award recog- portunity to introduce their proper-
Heike Winner said goodbye to
and may look into a positive licensing nized the achievements of two retail ties and strategic concepts. Among the
Mark Schiffmann, Logoseal,
future.” said LIMA Germany’s manag- partners: the multiple-award winning participants are prominent names like
Sabine Eckhardt,MM Mer-
ing director, Heike Winner. online store Happy Toys and the Plus Super RTL, ZDF Enterprises, Copy- chandisingMedia, Peter Lang,
Licensing Market, the show organised Retail Chain. Licensee of the Year be- right, Disney and Warner Bros as well chief editor, Meisenbach Verlag
by LIMA Germany and held in Munich came the Panini Publishing Company as Viacom MTV Consumer Products.
and Norbert Lessmann, direc-
was set up two years ago to address and Germany’s next Topmodel cam- Fifteen minutes of presentation time
tor toys, Toys R’ Us.
the needs of the licensing industry paign with Maybelline Jade by MM is scheduled for agencies and licensors
in Germany. Licensing Market 2007 MerchandisingMedia, was acknowl- to convince their audience of their
saw more than 1000 visitors, up 50% edged as Best Promotion of the Year. targets, concepts, projects and their
on the previous year, an impressive At the gala, the LIMA announced the track records. This results in an audi-
number given the fact that the show new members of their advisory com- ence experience of a ‘real firework of
is only in its second year. The show mittee. Last year’s members will now licenses’ – according to the guideline
took place at Hotel Bayerischer Hof be supported by retail experts Jana issued by Heike Winner.
on Tuesday 6
th
November 2007. Blaschka, Happy Toys, and Martin Bieri, Breaks between the presentations are
The event boasted 25 exhibitors Plus Einkaufsgenossenschaft, by licen- considered an opportunity for net-
(mainly licensing agencies, TV channels sees Peter Boder, United Labels, and working and
and right’s owners) who introduced Fred Göpfardt, MEP Licensing, as well contact-mak-
their latest properties from all areas as Gerd Russwurm, EM. The LIMA ing.
of licensing including Die wilden Ker- Germany today has more than 180 af- While the Tag
le (Copyright Promotions), Lilli the filiated companies, including licensors, der Lizenzen
Witch (CTM), Dive Olly Dive (EM.En- licensees, manufacturers, retailers and has long be-
tertainment), The Three Robbers (Ba- service companies. come a ma-
varia Sonor), Hui Buuh (Die starken No sooner had the lights at the Li- jor attraction
Marken), Skunk Fu (Super RTL) and censing Market in Munich gone out for everyone
Little Princess (TV-Loonland), to men- than LIMA Germany started to pre- interested in
tion just a few. In addition, manufactur- pare the industry’s next major event. the licensing
ers like the Danish Fipo Group show- The fifth ‘Tag der Lizenzen’ (Day of industry, invi-
cased product on the show floor. Licenses) in Cologne will once again tations to the
Alongside the show, LIMA arranged reveal, which properties are hot (and following exclusive “Spring Festival” in
seminars to cover topics from basic which are not) in Germany and Eu- Cologne’s Wolkenburg are reserved
knowledge like the history of licens- rope. for LIMA members only.
79
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128