NEWS
TOTAL LICENSING
Basil BrUsh to BeCome NeW FaCe oF satUrdaY
morNiNg live televisioN oN CBBC
Entertainment Rights has announced that the BBC has commissioned a brand new series with The Foundation, part
of the Rdf Media Group, for Basil’s Swap Shop to air live on Saturday mornings (9-10am) from 5
th
January through to
22
nd
March 2008. The agreement between the BBC and The Foundation builds on the success of the sixth series of The
Basil Brush Show which recently aired in Autumn 2007 on CBBC and BBC1.
The new studio-based live entertainment show, a revival of the classic Noel Edmunds 70’s Swap
Shop is being hosted by Basil Brush himself. Presenting alongside Basil Brush will be BAFTA
award winning Barney Harwood, best known for causing mayhem on CBBC’s Prank Patrol, who
will be helping Basil Brush to run the Swap Shop every Saturday.
The show catapults the Swap Shop format into the 21
st
century, with a mix of interactive
and comedy based entertainment, jokes, sketches, music and games, all reflecting Basil’s own
character. Children will be able to do more than just watch Basil’s Swap Shop on TV. They have
the opportunity to play along live or online. The Swap Shop is open at
BBC.co.uk/cbbc where
children can leave details of their swap and have the chance to be featured on the show. It is not
just children who will have items to swap. Each week, pop stars, sporting personalities, actors
and star guests will visit the Swap Shop to trade their goods with children.
Anne Gilchrist, Creative Director, CBBC, commenting on the commission said: “Basil Brush is
a well known and loved household name to CBBC viewers and is the ideal candidate to bring swap shop to a whole
new generation of children. The digital element will enhance children’s viewing experience as it not only allows kids to
watch but to participate in the show first hand.”
CharaCter World goes to the movies
Character World has won a quartet of licenses to produce bedroom ranges for 2008’s movie blockbusters - Iron Man,
The Incredible Hulk, Indiana Jones IV - The Kingdom of the Crystal Skull, as well as the animated TV series Star Wars:
Clone Wars.
Character World has signed a deal with LucasFilm to design household textile ranges for Indiana Jones
and Star Wars: Clone Wars. The company has also signed a deal with Marvel to produce Hulk and Iron
Man ranges.
Character World’s in-house design team will create a range of bedroom textiles including single and
double duvet covers, fleece blankets, blinds, ponchos and bean bags. They will feature characters such as
Anakin, Obi-Wan Kenobe, Indiana Jones and Bruce Banner.
Products will be available in stores across the UK including Woolworths, Tesco, Debenhams, Little-
woods / Shop Direct, Argos and Express Gifts.
Danny Schweiger, managing director at Manchester based Character World, said: “2008 looks set to be
a big year for family movies and our products will have a far reaching appeal to small children through
to teenagers. Over the last five years comic book movies such as Spider-Man, have been incredibly suc-
cessful. With the release of these blockbuster movies our ranges will fly off the shelves.”
JetiX
BratZ sCholarshiP
aPPoiNtmeNt
laUNChed
Jetix Europe has announced the pro-
Bratz: The Movie hit stores at the end
motion of Nicole Morse to the newly
of last year, just in time for the holidays
created combined role of Marketing
and, following a plot point from the film,
Director Jetix UK, Nordic and Eu-
Lionsgate announced that they are awarding
rope. Morse will be responsible for
$60,000 in college scholarships. A total of
strengthening the Jetix brand in the
four scholarships will be awarded, each
UK & Nordic regions, improving the
worth $15,000, though an essay contest asking girls, “What are you most
channel’s overall reach, driving tune-
passionate about in life and how would you use this scholarship to help you
in for individual shows and ensuring
grow?” The Bratz have individual passions such as singing, chemistry, soccer,
cross platform consistency in com-
and dance. The scholarships, named for each of the Bratz -- Yasmin, Cloe,
munication with the local audience.
Sasha, and Jade – will be awarded to children that embody a passionate spirit
As part of her new role, she will con-
for life. Details on how to enter are included inside the DVD.
tinue to develop and implement Jetix
Since being introduced to the market in 2001, Bratz has become one of the
Europe’s pan-European marketing
world’s foremost toy lines and girls’ lifestyle brands with millions of dolls sold
strategy for key Jetix properties and
worldwide and over 4 million DVDs shipped in just the past two years.
events.
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