TOTAL LICENSING
2007 include an Opry Cookbook, a Alienware Corporation, a manufactur- Rosa and for Euroleague Basketball
collectible ornament featuring Mar- er of high-performance desktop note- (Le Mans and Pau-Orthez of France,
tina McBride, music with Cracker Bar- book and professional computer sys- FC Barcelona, DKV Joventut and Tau
rel and their third edition songbook. tems is another new client of Nancy Ceràmica of Spain, Maccabi Tel-Aviv of
The venerable country music vari- Bailey & Associ-
ety show, Hee Haw has shipped over ates. Alienware
1,000,000 DVD’s. Hee Haw was one branded systems
of the longest-running syndicated TV are sought-after
shows in history, on the air for over PC’s in the gam-
30 years. It reached 90% of US house- ing industry.
holds and was seen on 220 television The Procter &
stations. Hee Haw is a premiere retro Gamble Com-
property that will continue to build its pany’s Mr Clean
roster of partners in 2007. brand continues
AnimatedWorks Productions, to be strong in
Inc. creates original animated content France and Spain
including characters and stories de- where the brand
signed to create imagery for entertain- is known as Mr
ment, product promotion and brand Propere or Maestro Lindo. As a result Israel, CSKA Moscow of Russia, etc.).
management. They work with their of its success, the Mr Clean Licensing Representing brands, artwork, illustra-
clients to develop characters, stories Program has been nominated in two tions and photography from all over
and formats for animation. Animated- categories for LIMA Awards at Licens- the world, Eaglecrown’s collections
Works is a subsidiary of Polygon Web ing Show this year; Best Corporate provide licensees with varied mate-
Creations, Inc. which specializes in the Brand of the Year and Best Overall rial. Working closely with some of the
development of creative products for License of the Year. world’s most prestigious institutions
the Internet. Tony Roma’s continues to grow their and archives, Eaglecrown is a compre-
Animated characters created by Ani- licensing program with placement of hensive source for those wishing to
matedWorks and available for licens- their famous ribs though a license access a wide range of imagery.
ing opportunities are Aspen, Betty, agreement with Rupari Foods. In ad- Bean World is a company that of-
Biter, Belly Bob, dition to the US, Tony Roma’s restau- fers an array of ‘bean’ characters for
Brog, Davis, rants can be found in 32 other coun- licensing. Deals are in place across
Floppy, Frank, tries and territories. Licensees are all categories for Asia, Australia, New
Gorla, Grandma being sought Zealand and
Overdrive, Jerry, in North South Africa.
Lanna, Larry, America and DIC Entertain-
Leonard, Mayor various coun- ment returns to
Telly, Monet, tries for a va- Licensing Show
Roger, Santa riety of food to unveil new
and Jasper, Stuffy products. licensing pro-
Stan, Tex, Tippy, The Bestial grams for Teen
Trevil, Whatsit, is the official Dino Squad and
and Zany. website of Sushi Pack and to
Highlights at the BCN Licens- showcase brands
show are: Zany, ing, a company specialising in the de- launching in the marketplace this Fall,
Aspen, Gorla, velopment and distribution of official including Cake and Horseland. Addi-
Larry and Flop- licensed merchandise for music, events, tionally, the company will launch new
py. brands, leisure, TV and sports (Formula product lines for classic properties
Nancy Bailey 1, Euroleague Basketball, Football, etc). Madeline and Strawberry Shortcake.
& Associates BCN are distributors of official mer- Teen Dino Squad will debut this Fall in
will be exhibit- chandising for all Formula 1 teams the US on the Saturday morning pro-
ing a range of (Renault, Ferrari, McLaren Mercedes, gramming block on CBS. DIC is gear-
brands at this BAR, Toyota, Honda, Red Bull, Toro ing up for the launch of the merchan-
year’s show. Rosso, and Williams), as well as mer- dise program for Horseland with key
Ocean Spray, the marketer of cran- chandise for bands like AC/DC, Sex categories, including toys (Thinkway
berry beverages and foods is a new Pistols, Rolling Stones and Green Day. Toys), home entertainment (NCircle),
client of Nancy Bailey & Associates. At the international level they are publishing (HarperCollins), apparel
The Ocean Spray brand has grown creators and distributors of a new (Jerry Leigh), as well as domestics,
into a $1.5 billion company. clothing line by Pedro Martínez de la sleepwear, novelties, stationery and
94
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