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TOTAL LICENSING
GREEN ISSUES AND DELIVERY PLATFORMS
HIGH ON THE AGENDA IN CANNES
In unusually warm and sunny weather, also climbed to a record 4532 from ley Highfield of the BBC and Philip
even for the South of France, MIPTV 104 countries. This represents an in- Rosedale, founder of 3D online digital
featuring MILIA took place in the mid- crease of 8% over last year when 4192 world phenomenon “Second Life.”
dle of April. companies attended representing 96 The world-renowned photographer
The show was, as always, surrounded countries. and producer Yann Arthus-Bertrand
by glitz and glamour. A number of fa- MIPTV featuring MILIA also welcomed was honoured at MIPTV/MILIA with
mous faces made appearances during 7% more international buyers to this the first ever Green World Award
the week-long event including Spike year’s event. A total of 3816 acquisi- during a gala dinner for his work
Lee, Uri Geller, Sir Bob Geldof and tion executives made their way to and commitment to protecting the
John Waters. Outside the Palais des Cannes this year compared with 3564 environment. In fact, Bertrand’s film
Festivals specially converted cars vied last year. – The Earth from Above – was the
for the attention of visitors with DIC’s “The continued success of MIPTV most screened program at this year’s
Horseland ponies who transported at- featuring MILIA reflects the growing MIPTV.
tendees along the famous Croisette. importance of content for the au- The second edition of “Content 360,”
Now in its 44
th
year, the show attract- diovisual industry,” said Paul Johnson, a competition to commission innova-
ed its highest ever attendance with Director of the Television Division tive, interactive content and applica-
13,311 individuals – a growth of over for Reed Midem. “Of particular note tions for mobile and broadband, chose
9% compared with the 12,249 attend- was the strengthened participation of no less than eight winners to share
ees who visited last year. Asian countries, new technology com- the €100,000 prize which will go to-
The number of individual companies panies and the mobile and advertising wards the development of their indi-
sectors.” vidual projects.
The four-day con- Back too for the second consecutive
ference programme year were the International Interac-
entitled “Capture In- tive Emmy Awards, organised by the
novation” staged 45 International Academy of Television
panels with over 150 Arts and Sciences and Reed Midem.
speakers. Six indus- In addition, during an opening address,
try leaders gave key- Reed Midem launched their ‘Hot
note presentations House Fund’ – an initiative whereby
in which they put the company will identify and finan-
forward their views cially support start up or entrepre-
on the future of me- neurial businesses.
dia. Speakers included Green issues were very much at the
Gerhard Zeiler, CEO forefront at this year’s event.
of RTL Group; Jana Well-known French photographer,
Bennett and Ash- Yann Arthus-Bertrand received the
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