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TOTAL LICENSING
ASIA
In the
By Catherine Kelly
Marketing Manager
Spotlight
Europe
KOCCA Europe
Korean animation has been promi- ful Days, A.F.R.I.C.A and Mix Master
Tel: (0)207 016 3334
nent in the first half of 2007 with (Art Direction). Studio B also has a
Fax: (0)207 016 3331
many new Korean companies attend- TV series - Aesop’s Theatre - com-
catherine@kocca.or.kr
ing MIPTV and lined up for Licensing prising 39 x 10’ due for completion
Show in New York. this summer. SAMG animation studio
In all, 29 companies attended MIPTV (The Odd Family, My Giant Friend, T5
under the KOCCA (Korea Culture & and 2006 winner of the KOCCA Star
Content Agency) banner. Some were Project), have introduced 7C’s, set
new faces, and others were already in the mysterious Bermuda Triangle.
well connected in the market ready It is a highly energetic action adven-
to secure further deals. Ocon for ture feature focussing on a group of
example with Dibo has placed TV heroes battling monsters and evil to
rights in almost all European terri- find their way home. This animation
tories as well as in Latin America creates additional potential for game
and Asia.
in 2008 but would welcome other
play and other cross platform oppor-
New entrants to the market such
overseas investment.
tunities.
as Olive Studio, a full production
MIPTV also saw the return of one
Elsewhere, Mashimaro is continuing
company who is seeking internation-
of South Korea’s most recognisable
to make headlines with the announce-
al co-pro finance for its new anima-
and successful animated characters
ment of more animation to be added
tions Tuba Tuba and Cuties, had posi-
from Doolynara along with one of the
to its current seven episodes.
tive interest from many of the Euro-
most respected members of the ani-
A recent survey revealed that brand
pean broadcasters. Both are targeting
mation community in Korea - writer
recognition of the character reached
the preschool to six year age group,
and executive producer SooJung Kim.
some 99% among Shanghai University
the former skewing slightly older
Dooly, a comic, fantasy animation has
students.
with edutainment style animation.
been popular in Korea since 1983, be-
The first half of 2007 has already seen
Tuba Tuba (52 x 10’) focuses on sci-
ing aired and repeated consistently. Its
some new developments coming out
ence edutainment, providing facts on
licensed products generate over US
of Korea and the second half could be
the solar system while engaging kids
$300 million revenue in Korea alone
just as productive. The KOCCA Star
in an adventure. It has secured co-
through over 2000 licensed Dooly
Project 2007 takes place from May
pro development with EBS of Korea
products. This brand has become so
to June where submissions for the
and an additional investment source
popular that has extended into other
award will be received, judged and an-
but is seeking further partners from
categories such as Dooly hospitals,
nounced. The selection of judges from
t h e international market. Cuties (52
Dooly beauty shops, Dooly financial
Europe and US is currently taking
x11’) brings to life
services and even Dooly Insurance. A
place. The winners of this year’s Star
the contents
theme park dedicated to the Dooly
Project will be decided by the panel
of a refrig-
brand will begin construction in June
in July.
erator as its
this year, commissioned by the Ko-
KOCCA places investment into these
main characters
rean government. It is fair to say that
winners to ensure their projects have
including a carrot
this brand is somewhat of a
a competitive chance of success.
donkey and pea pigs,
national icon in South Korea.
making the combi-
Dooly is now the subject of
nation of food/ani-
a new series for the interna-
mals unique for kids
tional market (26 x 22’) due
as well as providing
for completion in 2008.
comic entertain-
Animated features are also
ment. This also has
developing pace. Make the
some co-pro invest-
Princess Laugh (70’) targeting
ment from Tooniverse
6-9 year olds is a new entrant
cable channel in Korea
from Studio B, whose former
and is due for completion
credits include Wonder-
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