NEWS
TOTAL LICENSING
Mark Burnett Productions and Brand central llc
seek Merchandise Partners With Pirate Master
Brand Central LLC has expanded its agency relationship them again on our new program, Pirate Master.”
with Mark Burnett Productions, Inc., the producers of the Ross Misher, CEO of Brand Central LLC, added “This show
hit series Are You Smarter Than a 5th Grader?, is ideal for extension into consumer products
Survivor and The Apprentice, to manage the with its fun, unique game play and the pirates
licensing program for its newest series Pirate theme that is beloved by all generations. Brand
Master. Central is currently developing the licens-
Pirate Master is a high stakes, high seas ad- ing program, signing new licensees across
venture in which sixteen individual pirates all categories and we will be announcing a
compete to find hidden treasure. This latest master toy partner in the next few weeks,
reality series from Mark Burnett Produc- which will significantly drive this licensing
tions will air on CBS starting May 2007. program.”
Mark Burnett Productions’ Head of Develop- In addition to toys, Brand Central has begun
ment and Corporate Operations, Roy Bank said, “We have developing partnerships across all key categories and Pirate
been working with Brand Central for years, since starting Master will be an important initiative for the agency during
together on The Apprentice. That relationship has flour- Licensing International Expo in June. Pirate Master mer-
ished with our recent shows, such as Are You Smarter Than chandise is projected to be at retail in the fourth quarter
A 5th Grader?, and we are excited to be working with of this year.
neW Motion, inc. announces naMe chanGe, neW
ticker syMBol “nWMo”, and reVerse stock sPlit
New Motion Inc., formerly MPLC, Inc. has announced that the name of the Company has been changed from MPLC,
Inc. to New Motion, Inc. and that the Company completed a 1-for-300 reverse split of the
Company’s common stock. Concurrent with the reverse split, all classes of the Company
preferred stock converted, on a mandatory basis, into shares of common stock. As a
result of the reverse split and the conversion of preferred stock, as of May 3, 2007, the
Company has approximately 11,680,000 shares of common stock issued and outstanding.
The post-reverse-stock-split common stock of the Company began trading May 3,
2007 on the NASD Over-The-Counter Bulletin Board under the new ticker symbol “NWMO”.
V.i.P. rePresents 21st century leaders
His Majesty, the Kind of Spain, Robbie Williams, Heidi Klum, George Clooney, Penelope Cruz, Donna Karan, Coldplay and
over 400 more Century Leaders from politics, art, fashion, entertainment, sports and culture have gathered to support
the licensing programme ‘21st Century Leaders’.
Charlotte di Vita, who was awarded the “Member of the British Empire” by Queen Elisabeth for her past charity work
and who is the mastermind and driving force behind this programme, has appointed Hamburg-based V.I.P. Entertainment
& Merchandising AG as its agency in the German speaking area.
For this licensing concept, all celebrities have created a piece of art (their Symbol of Hope) and
a self portrait (stick person), accompanied by their Message of Hope and assigned the exclusive
use to the 21st Century Leaders licensing programme. Along with the 700+ pieces of artwork,
the name, signature and picture of the celebrities can be used in promoting the products li-
censed, also on the Point-of-Sale.
Renown companies have already signed deals for this license, among them Eastpack (bags),
Vans (shoes), Lee (shirts and jeans), Churchill (mugs and plates), Virgin Records (charity wrist
bands), Volvic (mineral water on-pack promotion) and Dr. Hauschka (cosmetics). Uniclo, the
Japanese apparel chain, sold all of its 430.000 T-Shirts (with 20 different artworks), 230, 000 of
them alone during the first five weeks of the offer and Dr. Hauschka´s cosmetic gift set topped
all comparable previous offers.
Michael A. Lou VIP´s Chief Executive Officer, is excited to have been awarded this representa-
tion. Based on his 27 years experience in the licensing industry, he is confident that the re-
sponse to this licensing concept will be in line with the value it offers. “In fact, the licensee gets
very individual artwork by international celebrities and can use even their names and pictures
at a fraction of the price it would usually have to pay to take a license for one particular celebrity directly.”. The net
proceeds go to the charity nominated by the celebrities such as Unicef, Save the Children Foundation, Adopt a Minefield,
Wateraid and International Red Cross.
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