TOTAL LICENSING
Gilded Dog Enterprises is a new acters, including a Grumpasaurus Rex, Dancing, Raggedy Ann & Me, Dilbert
company dedicated to publishing a which Redletter Design hopes will and Iron Chef America. The Dirty
children’s book series which correlates appeal to children, parents, and grand- Dancing stage musical has enjoyed
the adventures of golden retrievers parents alike. success worldwide and is scheduled
with real-life experiences of children. to open in Madrid
Aimed at entertainment and children, in October; Toronto
they are hoping to attract licensing in- (the North Ameri-
terest to expand the Cookie Paws line can premiere) in
into toys, games, clothing, etc. November; Hol-
Nancy Wolff’s designs and characters land in March 2008;
have appeared on an array of different and a US tour
surfaces - pens, plates, gift-wrap, rugs, starting in 2008.
juice boxes, journals, and fabric, as well Codemasters will
as in animation form on Nick Jr. launch the first ever
Mattel are launching several Nancy Dirty Dancing video
Wolff properties, including Tallulah game where players
and Nigel, in a variety of puzzle for- can Cha-Cha, Me-
mats, beginning in November. Scholastic Media enters Licensing ringue and Tango into the world of
A Nancy Wolff fabric line, produced Show with a line-up of new products their favourite film, set to launch in
by Robert Kaufman Fabrics, recently and established classics. The Golden the fourth quarter 2007.
introduced several new collections. Compass continues to build momen- The Stephan Company has signed
‘All Aboard’, tum for its big-screen debut in Decem- an agreement with United Media
the animated ber, with New Line Cinema and Scho- to manufacture and distribute bath,
short created by lastic lining up partners in multiple li- body and sun care products featur-
Nancy for Nick censing categories. Licensing programs ing the Peanuts gang. The initial prod-
Jr., also received are also being built for new properties: uct line, Snoopy Naturals, features
huge commenda- Dragon (preschoolers), Wordgirl (chil- 100% pure botanicals. The Snoopy
tion by winning dren 4-9) and Little Scholastic (infants Naturals line will include shampoo,
a 2007 Parent’s and toddlers). A new consumer prod- conditioner, detangling spray, bath
Choice Gold ucts initiative for Goosebumps is also foam, and moisturizing body spray.
Award. Further being launched. New products are in The line will be available through
opportunities development for Clifford the Big Red a variety of distribution channels.
for licensing Dog as the canine continues to Raggedy Ann will unveil her new,
include video, enjoy success with a new updated look Spring/Autumn
plush, gift-wrap, generation. Twins Maya 2008. Targeting girls aged 4-
toys, children’s & Miguel are the fo- 7, Raggedy Ann & Me will
bedding, cloth- cus of Scholastic’s feature new dolls cre-
ing, pet prod- grassroots market- ated by Russ Berrie, a
ucts, and back to ing in a partnership series of books by Si-
school. with the US Youth mon & Schuster and a
Redletter De- Soccer Organization, new style guide in support
sign Studio creates art for licensees bringing the brand of a merchandise program.
in various categories for the infant, directly into the com- Running Press has released
children, tween and young adult mar- munity. The Kim Parker a gift book by cartoonist
kets. Featured properties are the Kids brand continues Scott Adams entitled, Dil-
Koolachies, Small Safari, What I Like to to grow and add licens- bert’s Guide to the Rest
Do Crew, and the Whinosaurs. es into design-based of Your Life: Dispatches
This year sees hundreds of new de- arenas. Other brands from Cubicleland.
signs and patterns featuring the ani- highlighted include Entering its fifth
mals and characters of the Koolachies. The Magic School season, Iron Chef
Crafts manufacturer, Provocraft, will Bus, I SPY, Scho- America is one of
be rolling out Koolachies this summer lastic Brand and the most popular
in a line of crafting and scrapbooking Home Movies. shows on Food
products including paper, stickers and United Media will Network, attract-
embellishments. be focusing on a se- ing 6.4 million
The Whinosaurs will also be making lection of key brands viewers on a
their way onto the licensing stage this this year including weekly basis.
year. The line features various char- Peanuts, Dirty Iron Chef
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