TOTAL LICENSING
HYAN and friends, PPU, TITY and COO are jolly
characters designed to help small children
develop a love for the natural world around
them
In rankey.com, a website that details the popularity rank-
ing information across every sector in Korea, the charac-
ter ranking area has been steady for several months.
The character that has held the 1st place position, with
a 30% market share over eighteight months, isis HYAN’�TO�YY
(www.hyanstory.com), a character developed specifically
with an eco-friendly theme.
Breaking the stereotypical idea about harmony be-
tween black and white and traditional animal characters,
company who will make them available for download as
HYAN’�TO�Y promotes the splendor of the natural
screen wallpaper.
world, which in turn, comes across more beautiful than
ever with the addition of HYAN’�TO�Y friends. The The group oup
Daum (www.daum.net) is one of the leading email service
of friends, including HYAN (also called Hyany), together
portals in Korea – a country which has a very developed
with PPU, TITY, and COO are seen happily leaping and
internet market – and the company will now using the
hopping while they discover the mystery and beauty of
HYAN’�TO�Y characters as part of their services.
nature through their unique characters and personalities.
HYAN’�TO�Y is, without without doubt, loved loved by by alalll l agesages,, from om
The HYAN’�TO�Y animal friends are loved by children
kids to teens and even adults adults who who appreciate eciate the the attracattrac--
and adults alike and it seems that the more people see the
tive character images and their heart-felt messages.
characters, the more they are attracted to them.
As a result of this, ��ediacorpediacorpediacorp isis continuinguing toto developdevelop
�ince HYAN’�TO�Y was launched as a character licensing
various content services inin orderder toto getget closercloser to to theitheirr
business in 2005, it has concluded commercial contracts
potential customers and toto provideprovide e anan emailemail serviceservice thatthat
with around thirty companies and a number of different
products have been developed. As there is no animation,
flash or games etc, these are based purely on the attrac-
tive images of the characters.
In 2007, �ediacorp ediacorp launched launched a a number umber of of images images within within
their new styleguide and, as a result, have extended their
licensing agreements with further deals signed with exist-
ing partners. In addition, they have steadily increased
the number of new partners who are launching new
ranges of product lines.
New licensed signings include transportation cards
featuring HYAN'�TO�Y character images, , watchwatches,eses,, , umum--
brellas, cushions cushions anandd ccarar ar seatseats.s. Over er and and above e these, an an
agreement will be signed shortly where the char-
acters have been licensed by a cellular phone
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