NEWS
TOTAL LICENSING
CARTOON NETWORK’S RE-ANIMATED: THE MOvIE
TO PREMIERE ON DvD fROM WARNER HOME vIDEO
Cartoon Network’s first live-action feature Re-Animated, which set a ratings record for the network’s top original
movie debut, will be released on DVD on August 21, 2007 from Warner Home Video.
The single-disc DVD will feature bonus material including behind-the-scenes footage,
outtakes and never before seen bloopers. In addition to the DVD release of the movie,
Re-Animated will debut as a regular series on Cartoon Network later this summer.
The two-hour movie, which scored with kids 6-11 with a delivery of 1.2 million view-
ers, is set in a world where anything can happen. It’s a world where seventh-grader
Jimmy Roberts has an alien sister with green skin, his dad acts like a toddler,
and his mom is an astronaut. It’s a world where brain transplants are not only
possible, they are considered outpatient surgery. So when Jimmy, played by
Dominic Janes from ER, collides with a park trolley at the famous Gollyworld
theme park and needs an emergency brain transplant, Gollyworld doctors
decide to give him the frozen brain of the famous cartoonist Milt Appleday,
played by comedy veteran Fred Willard. Now, wherever Jimmy goes he sees all
of Milt’s cartoon creations - Golly Gopher, Dolly Gopher, Crocco the Alligator
and the rest of the Appleday cartoon gang come to life, but only in Jimmy’s (or
Milt’s) brain.
Re-Animated is created and written by Adam Pava and Tim McKeon, who were writers
on Cartoon Network’s hit series Foster’s Home for Imaginary Friends and The Life &
Times of Juniper Lee. The film is directed by New York-based filmmaker Bruce Hurwit.
Re-Animated is a Renegade Animation, Appleday Pictures, and Cartoon Network pro-
duction.
MGM CONSUMER PRODUCTS RENEWS PINK PANTHER
LICENSE DEAL WITH OWENS CORNING
Solidifying one of the most successful and longest stand- building construction, improvement and
ing corporate brand initiatives in entertainment licens- repair product and service categories,
ing history, MGM Consumer Products has announced fiberglass and industrial materials, and
the renewal and extension of its Pink Panther char- thermal and acoustical commercial in-
acter license agreement with Owens Corning. dustrial materials.
Owens Corning licensed the exclusive rights from MGM “For more than 25 years the Pink Panther
Consumer Products to use the iconic Pink Panther has encouraged consumers to increase energy
character as its official brand spokesperson. The efficiency through the use of Owens Corning
Pink Panther character will continue to have insulation and other products,” said Christian
worldwide exposure across multiple lines Nolte, director – strategic marketing for Ow-
of Owens Corning’s business in advertis- ens Corning. “The Pink Panther continues to be
ing, marketing and promotional activities a highly recognizable part of Owens Corning’s
for both trade and consumer purposes. brand strategy. Studies have proven that, in the
“The partnership between MGM and Ow- consumer’s mind, the Pink Panther character
ens Corning has transcended the tradi- connects Owens Corning with our core values
tional tie-up promotional relation- of innovation and integrity. That’s a powerful
ship and evolved into a true stra- combination.”
tegic corporate partnership,” said The Pink Panther has entertained audi-
Travis Rutherford, executive vice presi- ences for more than 40 years – from the
dent of MGM Consumer Products and small screen to the silver screen. This unique joint venture
Location Based Entertainment. “We are between a major motion picture studio and a Fortune 500
very proud of the 25-year partnership company verifies the positive impact character licens-
with Owens Corning, and we look forward ing can have on corporate branding awareness.
to an even more successful partnership over The agreement was negotiated by Pam Reynolds,
the next 15.” Senior Vice President, Business Affairs & Legal for
The global licensing deal will extend for Metro-Goldwyn-Mayer Studios Inc. and for Owens
an additional 15-year term and is ex- Corning, by Inger Eckert, President of Owens-Corning Fi-
clusive to the category of building berglas Technology, Inc. and Director, Intellectual Property,
materials, home and commercial Owens Corning.
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