TOTAL LICENSING
The company also spotlighted Aloutah, companies to re-assess how they de-
a further series for children set in the liver their content. Digital has changed
Arctic and featuring the adventures of the relationship between television
Aloutah and his sister MikMak. The se- networks and advertisers, and, at the
ries has been co-produced with Planet same time, has enabled content to be
Nemo and comprises short 2D Flash delivered via devices other than the
animated episodes which National traditional television such as iPod, mo-
Geographic believe can work as inter- biles, games consoles etc.
stitials for television or mobile or as At a conference held during MIPTV,
short episodes for web or linked to Pascal Thomas, VP of Next.com Or-
form 11 minute episodes for televi- ange told delegates that there are
sion. now 10,000 different types of mobile
Of course, one of the reasons behind devices on the market. Orange alone
the increase in visitors at this year’s now have 700,000 people using televi-
MIPTV is surely the increasing diver- sion on their services.
first ever Green World Award, cre-
sity of delivery platforms. Creating content today means deliv-
ated to recognise audiovisual industry
Not too long ago, the vast majority of ering this content in multiple formats.
figures who have contributed to the
attendees were those trading televi- And that is where the non-traditional
growing global awareness of environ-
sion shows. Today, that landscape has MIPTV attendees come in. For ex-
mental issues.
changed. Alongside traditional exhibi- ample, last year marketing agency
“We want to contribute to the aware-
tors such as the BBC or Warner, in- OgilvyOne, owned by WPP, sent one
ness of environmental concerns
dustry conglomerates such as BitTor- delegate down to Cannes last year for
through our tradeshows,” says Reed
rent, Nokia, Microsoft and MySpace MIPTV. This year, they arrived at the
MIDEM Chief Executive Officer Paul
can be found in the halls. Why? Be- event 40-strong, seeing the event as
Zilk. “Television has a huge impact
cause the rights management business vital to their future business.
on public opinion and education, and
has changed beyond all recognition However, despite the changing visitor
the creation and broadcasting of en-
in recent years and property owners profile, Reed MIDEM believe it has not
vironment-focused programming is
recognize the need to exploit their undermined their original objectives.
extremely important. The series of
brands through as many distribution As Paul Johnson explained, “Even with
documentaries inspired by Yann Ar-
channels as possible. For this reason, all this evolution, MIPTV and MIPCOM
thus-Bertrand “Earth From Above,”
attendees now include licensing agen- have not changed their roots. We are
which depict the world’s most press-
cies, publishers, banks, web specialists, still first and foremost the world’s
ing environmental challenges, is an ex-
telecommunications companies and content markets. It is just that, during
cellent example of this”.
advertising agencies. the last few years, we have included
Within the exhibition halls, too, Green
Of course, this really is not entirely many new industry players that we
issues featured heavily with new pro-
new. Companies such as Hasbro, hope will continue to add value to our
gramming as a result of demand from
American Greetings and Scholastic shows”.
consumers. Reed Midem produced a
have successfully extended their origi- MIPCOM will no doubt continue to
special ‘Green Television’ issue of their
nal products (games, greetings cards demonstrate the divergence of the
Show magazine in which a number of
and books respectively) into enter- marketplace. It is scheduled to take
new initiatives were highlighted.
tainment and other media. place in Cannes on 8 – 12 October.
In addition, the conference programme
For most, however, the advent of the Visit www.mipcom.com for further
opened on the 16 April with a confer-
digital, on-demand age, has forced information.
ence entitled Is Green TV prime-time
TV? The conference presented a panel
of leading professionals specialising in
the Green TV sector who will discuss
the global development of environ-
mental programmes.
On the kids side, National Geographic
Kids Entertainment led the way with
two new eco-series designed to help
children understand some of the is-
sues involved. Arbuckle is an animated
series aimed at children under ten fol-
lowing the adventures of Iggy whose
mission in life is to protect the Kooka-
munga National Park.
66
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112 Page 113 Page 114 Page 115 Page 116 Page 117 Page 118 Page 119 Page 120 Page 121 Page 122 Page 123 Page 124 Page 125 Page 126 Page 127 Page 128 Page 129 Page 130 Page 131 Page 132 Page 133 Page 134 Page 135 Page 136 Page 137 Page 138 Page 139 Page 140 Page 141 Page 142 Page 143 Page 144 Page 145 Page 146 Page 147 Page 148 Page 149 Page 150 Page 151 Page 152 Page 153 Page 154 Page 155 Page 156 Page 157 Page 158