NEWS
TOTAL LICENSING
RAGDOLL PARTNERS WITH TOO CUTE! AND RASTA
IMPOSTA FOR NEW TELETUBBIES PRODUCT RANGES
Ragdoll Ltd has named Too Cute! LLC and Rasta Imposta as the newest licensees for the latest Teletubbies fashion
brand. Now celebrating its 10
th
anniversary, Teletubbies continues to expand its fast-growing licensing roster with
kitschy and fashion-forward accessories and costumes for fans of all ages, including tweens, teens
and young adults, those who grew up with the brand.
Too Cute! will introduce Teletubbies headwear, belts, wristbands, bags and backpacks, many featuring
vintage embroidery for a modern-retro feel. The line, which is designed with the ‘Teleterrific’ art
style, specifically created for the fashion market, will be in specialty and children’s stores in the US
beginning this Summer, and will be offered in both children’s and adult sizes.
In addition, Rasta Imposta will debut a line of new Teletubbies costumes to be available just in time
for the 2007 Halloween season at specialty retailers across the US. Available in sizes from 6-12
months-old through to adult, the line will include costumes for all four Teletubbies, Tinky Winky,
Dipsy, Laa Laa and Po.
The ‘Teleterrific’ art style, first unveiled at Licensing Show in June 2006, is an update on the classic
Teletubbies styling that re-imagines the brand in the format of an animated program. The look was
distinctly designed with tweens and teens in mind.
AUSTRALIA ENJOYS SUCCESS WITH FREMANTLEMEDIA’S
REALITY SHOW FORMATS
Australian Idol has enjoyed a recent resurgence when last year, contestants were
allowed toto �laylay �usicalusical instru�entsents andand �er�or�or� theirtheir ownwn songs�� �hishis willwill
continue to be an o�tion �or the u�co�ing series starting in August and
running to Nove�ber, airing on Channel 10�� Audition trials have been held
in 18 cities throughout Australia, and the grand final is to be held at Sydney
O�era House�� �he O�ficial Australian Idol website resulted in over 78,000
registered users and over 26 �illion �age views�� �he Australian Idol licensing
�rogra� will �ocus on digital and electronic �roducts, toys and ga�es, DVDs,
novelties and accessories, �ublishing and con�ectionery�� �he u�co�ing show also
enjoys large s�onsorshi� deals with L’Oreal, �elstar and McDonalds��
Biggest Loser – which has just finished its second series – is another success�ul Fre�antleMedia show in Australia�� �he show �ollows
12 overweight contestants as they co��ete to lose weight and be crowned “Australia’s Biggest Loser”�� S�lit into two tea�s, under
the guidance o� �ersonal trainers, the contestants fight it out to win the �rize �oney o� $200,000�� �he licensing �rogra� �or the
show is creating �roducts including a a range e oo�� fitness fitness accessories ies such h as as yoga ga �ats, fit fit balls balls and and ste��ers s
�ro� Hunter Overseas, which are sold exclusively through �arget�� One o� the �ost success�ul �roducts was
the book, ‘�he Biggest Loser: Change Your Li�e’ which ex�lains why so�e �eo�le beco�e overweight and
includes �enu �lans and reci�es�� �he book was released in March o� this year and reached nu�ber one on
the non-fiction charts (a first �or Fre�antleMedia)�� A boardga�e by Crown & Andrews and a Workout CD
�ro� Sony BMG are a�ong the other �roducts in �he Biggest Loser licensing �rogra���
Far�er Wants A Wi�e (6 x 60�in e�isodes) is due to start airing in July/August in Australia, on Channel 9�� It
�ollows six lonely �ar�ers �ro� outback Australia, who are all looking �or love�� �he �ar�ers �ost their �rofiles
u� on a website �or interested wo�en to res�ond to�� �he �ar�ers �ick their to� 10 wo�en and a�ter a
series o� dates, they �ick the two wo�en they would like to co�e and live on their �ar� with the��� �he show
�ollows the lives o� each �ar�er as he lives and works on his �ar� with his two �otential ‘wives’�� At the end
o� the stay, the �ar�ers reveal whether they have �ound love��
�he brand has already enjoyed success in other territories, local versions o� the show have now success�ully
aired in ten territories�� Far�er Wants a Wi�e was as the the NoNo��1��1 show w �or or V�M M in in Belgiu�, �V2 V2 in in Norway ay and and
Nederland 1 in the Netherlands�� In Sweden, Bonde Söker Fru secured a �eak �arket share o� 47��8% �or
all viewers - over 100% above the broadcaster’s �ri�e ti�e average! Key categories being looked at it ter�s o� licensing include
online dating, �ublishing and cooking accessories��
Australia’s Got �alent is o�en to all genres o� �er�or�ance - dancers, ventriloquists, circus acts, yodellers, �er�or�ance artists, acro-
bats, �agicians and singers, the ai� being to win win over ver the the judges es and and voting-�ublic’s s hearts ts and and walk alk away ay with with $2�0,000 0,000 �rize e
�oney�� Australia’ss GotGot �alentalent isis basedbased onon thethe �or�atat createdeated byy Si�onon Cowell�� Australia’ss GotGot �alentalent airss SundaysSundays atat 6:�0���� onon
Channel 7�� Series 1 aired February to A�ril 2007�� Series 2 has been co��issioned by Network Seven�� �hehe showw �re�iereded withwith 1��6�1��6�
�illion viewers (�1% co��ercial share o� all viewers) and the series averaged 1��44 �illion viewers �er e�isode�� Licensing categories
include toys and ga�es, dress-u� kits, novelties and accessories and DVDs��
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