TOTAL LICENSING
Brand licensing agency Art Impressions
has announced a collaboration with JEM
Sportswear/Awake, Inc. to bring Corky
Mansfield branded apparel to market.
JEM will introduce junior tees, hoodies, thermals, and sees the poor beast with a poorly executed buzz cut.
fleece, together with a selection of tween and kids’ tees, in
an exclusive Corky Mansfield branded booth in the Juniors
The Bittercup brand features a roguish fairy who, like
section of MAGIC this August.
other sprites, has magical powers but does not always use
them for good. With a wand in her hand and a chip on
Designer/illustrator Jason Tharp is the unstoppable force her shoulder, this mischievous imp loves granting wishes,
behind the Corky Mansfield studio, which has translated as in “I wish…your boyfriend would stop calling me!” and
its founder’s vision into a number of sub-brands to serve “I wish…I wasn’t so famous!” She’s sassy and cute, with
various demographics and distribution channels, from attitude to spare.
juniors to teens, tweens and children. Art Impressions
discovered this creative marvel during the MAGIC
Following the apparel launch, Art Impressions will
apparel trade show in February, where
e x p a n d the brand in key categories such as
Tharp was exhibiting his creations
sleepwear/loungewear, intimates,
at POOL, a special section of the
fashion accessories, cosmetics,
show devoted to showcasing
gifts and novelties, back-to-school
emerging talents.
and stationery products, room
décor, toys and plush, and sports
With something for almost accessories for the surf/skate
everyone under the Corky market. Complete and coordinated
Mansfield brand umbrella, Art Impressions merchandise assortments covering
is able to target consumers with a wide range the aforementioned categories have
of interests and personal styles. Whether they been designed at the Corky Mansfield
are looking for fashions that are dark and edgy, cute studio, resulting in a turnkey program. A Fall 2007
and perky, upbeat or sarcastic, Corky Mansfield’s stand- U.S. retail launch is targeted for the JEM apparel line,
alone collections are designed to meet their needs with with a wider rollout of other licensed products in Spring
fashionable, of-the-moment, cutting-edge products. and Fall 2008.
Tharp’s Daily Dose, for example, features friendly and
For information contact Art Impressions, Inc.
irreverent fruits, bright colors, and a contemporary design cindy@artimpressionsinc.com
aesthetic. The antics of a counterculture blueberry, an (818) 591 0105
uber-fit orange, zesty musical lime and their juicy cohorts
are 100% naturally hilarious, with designs
ranging from the esoteric (an injured lemon
exclaiming, “Easy Peezy, Lemon Squeezy!”) to
the so-corny-it’s hip (“Pit Happens!”).
Edgier consumers will seek out the Maniac
Munchkins, tykes who were raised in an
isolated and unstable environment and never
learned to play nice. This dangerously cute band
of bothers can be found tossing grenades at one
another (“Love Hurts”) or proclaiming “Boys R Dumb.”
“Here, Kitty Kitty!” calls a shaver-waving tyke on the front
of one tee, eyeing a lush-haired tabby; on the back, one
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