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TOTAL LICENSING
BRINGING PUBLISHING RIGHTS
TO THE LICENSING INDUSTRY
The Bologna Children’s Book Fair their properties and a demo-meeting featuring Bayard Jeunesse and their
took place in April this year and once room for property presentations. In move from books to animated series.
again proved the power of the chil- addition, participants have access to In terms of the companies partici-
dren’s book industry. Bologna’s all-year round list of rights pating in the Rights Centre this year,
This year was the 44
th
event and once available from children’s publishers these included Marathon from France
again featured over 1200 exhibitors and literary agents. and Neptuno Films from Spain
from over 60 countries (with 90 per- In addition, those attending were able who highlighted their 104 x 7
cent from outside Italy) and over 4500 to take advantage of a four-day educa- minute animated series enti-
overseas visitors. tional program featuring a broad vari- tled Dougie in Disguise. In
As in past years, the Bologna Chil- ety of seminars and presentations. addition, Animona Toys
dren’s Book Fair demonstrated the This year’s seminars included a major showcased various
depth of traditional and multimedia discussion forum between Italian Pub- of their properties
publishing around the world. The sec- lic Broadcaster RAI together with pri- including Telmo
tor is, however, undoubtedly tough. vate Italian kids’ channels and Italian & Tula, Alex
Television executives who believe animation studios discussing commit- and Zum-
their roles are becoming harder with ment rules, policies and market devel- bers and
opment. A further seminar highlighted Italian com-
For more information about the
the launch of the first Italian Licens- pany Atlantyca
Bologna Children’s Book Fair in
ing Guide published by Kazachok in SpA spotlighted vari-
general, and the Rights Centre in
France. ous animated properties
particular, contact the organisers:
LIMA participated in the International including Geronimo Stilton,
Licensing Day which included a Basics Goal, Ulysses Moore, Crypto
Bologna Children’s Book Fair,
of Licensing seminar, together with Animals, Bat Pat, Tea Sisters, Oscar
Piazza Costituzione 6,
a Keynote licensing address by Alice Tortuga, Milla Sugar and Joe Carrot.
40128 Bologna, Italy.
Cahn, VP Programming and Develop- From discussions with both exhibitors
Tel: +39 051 282361.
ment for Cartoon Network. and visitors, most were enthusiastic
www.bookfair.bolognafiere.it
In addition, a seminar took place dis- about the potential for the Rights
Email: bookfair@bolognafiere.it
cussing the future potential, in terms Centre and believe it has an impor-
of licensing, from comic books and tant part to play in the fair.
Manga content. To this end, plans are already under-
more and more content in the mar-
The fourth day of the show saw a way for next year’s event which will
ketplace, should look at children’s
number of case studies from various take place slightly earlier than this
publishing which, judging from the
sides of the industry including ZDF’s year from Monday 31 March to Thurs-
sheer volume of product on show at
business strategies and a case study day 3
rd
April.
Bologna is high competitive.
Of course, from a licensing perspec-
tive, a major point of interest at the
Bologna Fair was the TV/Film and Li-
censing Rights Centre.
This part of the fair was initiated in
2003 and, unlike a traditional exhibi-
tion, the sector very much aims to
bring together licensors and licensees
together with producers and publish-
ers with the objective of finding new
books and characters in order to
develop them into other media prod-
ucts. Participants at the Rights Cen-
tre were able to take advantage of a
dedicated meeting and refreshment
area, together with simple displays of
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