TOTAL LICENSING
ASIA

Some of
the brands
on show
this year
When the Hong Kong Licensing Show group’s activities include print, indoor Simpsons whilst MediaLink Animation
opens its doors to visitors in July, and outdoor advertising, premiums will spotlight a broad variety of prop-
more than 100 exhibitors will be avail- and business card manufacturing. erties such as Nickelodeon’s hit series
able to attendees, covering the widest At this year’s show, K&D will launch SpongeBob Squarepants and Dora the
possible variety of disciplines including their new property entitled Monsieur. Explorer together with Hit Entertain-
licensors, licensing agents, advertis- This was designed by Graham Chan ment properties such as Thomas &
ing and marketing agencies and retail last year and comprises a design-led Friends and bob the Builder.
groups. brand suitable for character-branded
One such group exhibiting this year gift and premiums.
is Japan Home Centre Group. From Licensing agents Long Wise Inc will
a start-up houseware store in 1991, also exhibit this year. The company has
Japan Home Centre has grown to be- a number of exclusive licensing rights
come one of the best-known house- for European brands including Fioruc-
wares chain stores in the local mar- ci and Giorio Ferri from Italy, Vincent
ketplace with over 160 stores in Hong Van Gogh and Marie Claire and Mor-
Kong alone. In addition, the group has gan from France. In terms of Fiorucci,
Long Wise has developed the Asian
distribution network from a zero base
to around a thousand points of sale
Staying on the entertainment side,
within a few years and one particular
PMW-BG will bring a variety of Warn-
shop in Hong Kong has achieved sales
er Bros properties to the show includ-
of over $1 million HK.
ing Harry Potter, Looney Tunes, Happy
World Door are also new exhibitors
Feet, Powerpuff Girls and Superman.
this year. They will debut Valatown – a
On a completely different note, le-
new character brand from Hong Kong.
gal firm Tanner De Witt will exhibit
Valatown is based on a timeless city
at Hong Kong this year. The compa-
with distinct cartoon characters, each
ny’s lawyers advise clients on their
portraying a different human qual-
IP rights and help them utilise these
ity. Overall, World Door believe that
as effective business tools. In ad-
the property reflects the pressures of
dition, they also help clients pro-
modern society in a humorous way.
tect and preserve their IP rights
successfully established a presence in
In addition to manufacturing prod-
London, San Francisco, New York, the
uct themselves, World Door are now
Philippines, Indonesia, Australia and
looking to take the
the UAE and are looking to explore
property into
the Chinese market in 2007.
a licensing
The company has pioneered the ‘One
program.
Price Retail System’ which means that
Go Licensing,
goods are sold at a fixed and competi-
a major player in
tive price.
the region will ex-
A further new exhibitor to the show
hibit once again with
this year is K&D Group. Established in
properties including
Hong Kong since the late 1990s, the
Prison Break, 24 and The
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