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TOTAL LICENSING
Currently BRB is producing success- for Europe and the Middle East as Secret Saturdays, a new comedy-ac-
ful series using the latest techniques in well as the home video rights, with tion series about a family of scientists
design and technology, including The the exception of Spain and Portugal. who protect the world from hidden
Invisible Man (recently premiered The 52x11’ (or 26x30’) beings, and Santo, an animated series
worldwide), Bernard, Iron Kid, cartoon-comedy series, based on the legend of the wrestling
Khuda-Yana and The Imp, which from the creators and hero, Santo, El Enmascarado de Plata
won the MIPCOM JR Licens- producers of hit (the silver masked man), who uses his
ing Challenge 2006. Atomic Betty, is mask’s mystical powers to fight villains
BRB’s live action depart- currently air- both inside and outside the ring.
ment has also built a ing on Jetix New Line Cinema is focusing on
reputation for the E u r o p e four key properties that will take cen-
creation of magazine Channels. ter-stage at this year’s Show.
formats, such as The Inkheart to be launched on March
Cartoon Hour and 19th, 2008 is the first installment of
for the production of a new trilogy based on the popular
TV movies. book series by Cornelia Funke, which
On the licensing side, sold 6 million copies worldwide.
BRB has added to its Journey 3-D is due for release on Au-
catalogue, which includes gust 8th, 2008. It will be the first live
Mort & Phil, Open Season, Jason action digital 3D film developed and
Brooks and Pepsi Cola, with the re- In building the licensing programme directed as 3D. It will be based on the
cent acquisition of Cartoon Network’s JCP is focusing on publishing, classic Jules Verne novel
properties for Spain and Portugal. back to school products and toys. ‘Journey to the Center of
Chub City is a growing kids prop- Cartoon Network returns to Li- the Earth’, stars Brendan
erty that showcases and promotes censing Show after a successful year. Fraser and is directed by
popular youth culture. With its core The division’s Ben 10 franchise, which Academy Award-winning
values embedded in sports, music, art, has inspired a top-selling toy line visual effects veteran Eric
car culture, and fashion, it is hoped from Bandai, has expanded into all Brevig.
to appeal to kids of today. Core de- key categories with deals in place for The Golden Compass due
mographics are kids aged 4-7, with a games, video games, social expres- in cinemas on December
secondary target audience of children sions, sporting goods, apparel, ac- 7th 2007 is highly antici-
aged 6-11. Since Chub City’s initial li- cessories, publishing and more. The pated. The movie is based
censing launch one year ago, it has ac- toy line was also featured on the Toy on the first book of Philip
quired 6 major licensees, And 1 (ath- Wishes 2007 Summer Hot Dozen list. Pullman’s best-selling, award-winning
letic shoes), Burger King (global kid’s Fosters Home for Imaginary trilogy, His Dark Materials – a trilogy
meal program), Kappa Books (activitiy Friends has also gained that has sold more than 14 million
books), M. Hidary (apparel) Starwave considerable traction copies and been translated into
(Wireless Mobile Phone Games) and with deals for apparel, more than 30 languages.
Vado Bag (backpacks and back to home furnishing, ac- First on the list to be
school, Europe). cessories and station- released by New
This year the JCP (Jetix Consumer ery. The series is also Line however
Products) team will be showcasing the focus of an exclu- is Hairspray
two properties - the character-led sive, dedicated Hot on July 20th
comedy Yin Yang Yo! and the unlikely Topic boutique 2007, based
superhero Captain Flamingo. The ani- l a u n c h i n g on the 1988
mated action-comedy series Yin Yang at all stores John Waters film
Yo!, is an original production for Jetix this month. and the successful
platforms worldwide and is currently Cartoon Net- Tony Award-winning
rolling out on Jetix Europe channels. work will capitalise on Broadway musical of
JCP is managing the merchandising the momentum of these the same name. The
and home video rights to Yin Yang Yo! and other existing prop- film features an all-
in Europe and the Middle-East and will erties including The star cast that
be maximising the potential of the Grim Adventures of Billy includes John
property by licensing all product cate- & Mandy, Camp Lazlo, My Travolta, Mi-
gories, with a particular focus on toys, Gym Partner’s A Monkey, chelle Pfeiffer, Queen
electronic games, publishing, and gifts. Ed, Edd n Eddy and more. New series Latifah and Christopher Walken.
JCP manages the consumer products currently in production will also be a The Copyrights Group will show-
rights to the series Captain Flamingo focus at this year’s show, including The case highlights from their character,
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