TOTAL LICENSING
art and lifestyle portfolio. Plans for American Greetings for Care Bears; off-air sponsorships. At the show, Fre-
Paddington Bear’s 50
th
anniversary PepsiCo North America for Pepsi, mantleMedia will look to build upon
will be a primary focus, as will the Mountain Dew, and Aquafina; Baked the brand’s presence in the role-play,
introduction of Copyrights’ first Goods Leader for Entenmann’s Prod- home décor, and interactive arena.
ethical brand extension, Peter Rabbit ucts; award winning pre-school Baywatch sets the tone for sum-
Naturally Better. Licensing opportuni- property Baby Genius and Zippo. mer with a new line of beach-
ties for the North American market Highlights at this year’s show wear and t-shirts based
and beyond, across all of Copyrights’ include American Greetings’ on the show. Classic
brands and properties will be a prior- Care Bears, with a twelve game-show brands
ity, with particular reference to the million dollar Family Feud and
stylish and contemporary ranges de- diversified mar- Price Is Right are still
veloped for the Marie Claire fashion keting campaign turning out win-
brand, and the continued global suc- in place for ners. Freman-
cess of edgy humour brand, Violent 2 0 0 7 / 2 0 0 8 , tleMedia is
Veg. The evergreen and much loved p r o j e c t e d exploring
art property, Flower Fairies, will also to reach s e v e r a l
have a strong presence on the Copy- hundreds of millions of m o b i l e
rights Group stand. families across the US. and interac-
The Copyrights Group will also be Jeep Consumer Products tive applications
showing their full portfolio of classic generated more than $550 for the brands as
characters, lifestyle brands, fine art, million in global sales in 2006, well as niche ap-
tween and nostalgia properties. with distribution in 40 countries. parel lines. New to
F.Logic has partnered with Prospect Plans for 2007/2008 include the the show this year, Fremantle-
Consulting Group (PCG) to provide introduction of new products in Media will seek support for
a greater bandwidth of services for li- strategic segments including life- some of its TV brands includ-
censors and licensees. This is the first style, juvenile, outdoor functional as ing America’s Got Talent, Thank
time that the RICH by F.Logic (Rights well as expansion on the international God You’re Here, and the Janice Dick-
Information & Contract Handling) side. inson Project.
and the F.Logic Trademark Licensing The Chrysler licensing program ex- Nickelodeon & Viacom Consum-
System software packages will be cou- pands into international territories er Products, the world’s third largest
pled with PCG’s “business process op- with the ongoing growth of Chrys- licensing organization, arrives at Li-
timization” consulting services. This is ler vehicle sales around the world. censing Show with new merchandising
an analysis and makeover of licensors’ The lifestyle program expands with programs for its latest hits – Nick Jr.’s
current business systems and work- men’s, women’s and children’s ap- The Wonder Pets! and TEENick sen-
flow to pinpoint parel, bikes, gadgets and accessories. sation, The Naked Brothers Band. Also
ways to en- To complement the successful men’s being unveiled is a new licensing pro-
hance revenue Pepsi apparel line, a women’s ac- gram for the tween-targeted interac-
and productiv- tive wear line, to be announced tive on-line world of NeoPets. NVCP
ity, coupled with at Licensing Show, is being devel- continues to expand its roster of in-
proven software oped for a holiday 2007 launch. novative licensees on leading proper-
systems that of- In 2007, Mountain Dew will ex- ties including mega-brands Dora the
fer web-based pand into home-wares with Dew Explorer and SpongeBob SquarePants
portfolio man- Dorm bedding by Jay Franco. Target as well as Go, Diego, Go!, The Backyar-
agement and re- will introduce the bedding as part digans, Blue’s Clues, Avatar: The Last
porting services of their back to school 2007 set. Airbender, Zoey 101 and Unfabulous.
to meet the This Fall, the Baby Genius franchise NVCP offers creative merchandising
challenges of takes another leap forward with the opportunities with Comedy Central
today’s increas- launch of Baby Genius learning and hits including South Park, Reno 911
ingly complex developmental toys and plush from and Mind of Mencia.
licensing. Creative Innovations & Sourcing. New Fulanitos is an international brand
The Joester Baby Genius bi-lingual DVDs are slat- consisting of a group of colourful
Loria Group ed for release this year. characters. The property was born in
will unveil two FremantleMedia delivers a lineup México, and enjoys presence in Méxi-
new properties of hit television properties. With an- co, Europe and the United States.
and highlight other season under its belt, American Paradox Entertainment Inc. is
its global cli- Idol continues to remain strong and its owned by the publicly traded Swedish
ent roster including DaimlerChrysler successful program expands with an company Paradox Entertainment AB.
Corporation for Jeep and Chrysler; extensive line of toys and high-profile PEI and its subsidiaries own, develop
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