TOTAL LICENSING
University
Taking the Spires from
Dreams to Reality
Think of Oxford University…Her- terest and many of the contacts made the Oxford Botanic sub-brand show
itage, Excellence, Achievements, at the show are still being followed up. no signs of slowing and this is a design
Dreaming Spires, Quintessentially Discussions are continuing in areas area that has interested many new
English…Oxford is all of this. But, such as games, jigsaws, gardening, sta- licensees. The most recent use of ar-
above all, it is an international tionery and mobile content. chive material includes the History of
brand. Since the show, a new license has English wallpaper which has inspired
An Oxford license represents high already been signed up with Bilston Samuel Lamont & Son’s new range of
end luxury combined with great Brit- and Battersea Enamels, makers of Black and White floral kitchen textiles,
For information, contact
ish heritage. From the 1920’s English Halcyon Days Enamels. The range has a major success at Spring Fair 2007.
Kathryn Smith,
Brideshead-era to the famous sport- proved immensely successful with de- Key areas and ideas that Oxford Lim-
Marketing and
ing endeavours of the Boat Race, Ox- signs selling out quickly and several ited are busy researching and promot-
Development Manager,
ford conjures up different images for other designs currently on sale or ing, for future licensing deals revolve
Oxford Limited
different people but is consistently in the pipeline now. Overseas, a new primarily around the toys and games
18b New Inn Hall Street,
recognised all over the world. agency contract has just been signed market.
Oxford
Oxford Limited is a wholly owned with Interasia & Associates to set up Top end, traditional wooden toys fo-
OX1 2DW
subsidiary company of the University retail concessions in China focussing cusing on educational subjects such as
Tel: +44 (0) 1865 725770
of Oxford and is responsible for man- on apparel, accessories, bedding and alphabet blocks, numbers, multiplica-
aging the brand licensing programme. luggage. Following a stand at Licensing tion sticks and famous buildings form
kathryn@oxfordlimited.co.uk
www.oxfordlimited.co.uk
A new pro-active Asia, discussions part of this potential. Board games
approach that began are currently using the pursuit of knowledge along-
in summer 2006 has taking place with side Oxford’s 800 years of teaching
started a major pe- major Japanese and excellence, and the prospect of
riod of change and retailers and li- working with the Oxford English Dic-
expansion. censees for new tionaries add to the new opportuni-
Brand Licensing was Oxford ranges ties for licensees.
the first show that to complement With a new Managing Director due
Oxford Limited had the existing li- to join early this Summer, and an en-
exhibited at and censed clothing thusiastic and experienced team cur-
proved to be a very and gift lines. rently in place, 2007 promises to be
fruitful beginning. The For current UK an exciting year for Oxford Limited as
stand generated a licensees, sales they prepare to take the Spires from
huge amount of in- of product using dreams to reality.
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