NEWS
TOTAL LICENSING
MGA ANNOUNCE PROPERTIES TO BE SHOWCASED AT
LICENSING SHOW
MGA Entertainment will bring a number of
their new brands to Licensing Show this year
including Little Tikes, the brand acquired by
MGA earlier this year. Little Tikes, a well-known
toy and furniture line, is now being expanded
by MGA into new categories including toys
and a number of lifestyle product ranges.
Positioned as a classic evergreen brand
that is committed to active, hands-on
play that celebrates imagination and eve-
ryday learning experiences, the licensing
program will target lifestyle categories aimed
at children aged seven and under with prod-
ucts expected to include diapers, vitamins, publishing and sportswear.
Bratz, of course, will continue to play a major part in MGA’s Licensing Show presence. The
popular Bratz dolls will come alive in Bratz: The Movie this August, the first live-action feature
film based on the fashion dolls.
Bratz: The Movie is directed by Sean McNamara. Arad Productions’ Avi Arad together with
MGA Entertainment’s Isaac Larian and Crystal Sky Pictures’ Steven Paul are producing the film
which will be released in the US through Lionsgate.
BRANDZOO SECURES NEW LICENSING DEALS
Helix is the latest addition to the growing list of licensees Planetpals remains today one of the premier resources for
for Moody Little Madams. Helix has been established since Earth in education for the classroom and home.
1887 and has evolved from a traditional British manufac- Planetpals.com not only grew to hundreds of pages of
turing company of scholastic and technical drafting instru- green ideas, but Planetpals offers an ezine, an emailing list,
ments to a marketing-led distribution company, offering a friends for earth forum, lesson plans, booklists, contests,
both educational and licensed stationery ranges. Recent and an Epatrol kit for teachers, and a soon to be Environ-
license acquisitions include RSPCA, Ministry of Sound, mental Education Blog. It is linked by sources like NASA,
Coca-Cola, Animal and Plain Lazy. Newsweek, NSTA, PTA, EPA and has been written up by
Jo Butcher Product Manager for Helix License notable news sources such as BBC, CNN, Earth Times,
and Fashion category says “Our company License and Computer User.
strategy is to focus on developing long- Planetpals’ cheerful
term customer partnerships with characters are a way
category management status, rather to teach kids with
than short-term high brand exposure rhymes and songs. Each
and short selling windows. Moody character represents a natu-
Little Madams presents the perfect li- ral resource and by learning about the
cense opportunity in line with this plan providing characters, one learns resourcefulness
a perfect complement to our existing license and responsibility.
range.” In the US Planetpals characters have been
The Moody Little Madams range is set for used in association with Earthday events
Back to School 2008. in cities, by states and most recently
Brandzoo has also secured repre- by a very successful in-pack promo-
sentation rights for US Planetpals tion for Snyders of Hanover Healthy
Earth Friendly Friends. Planetpals Foods. The Planetpals brand seems
Characters and Planetpals.com launched in Octo- limitless for product applications.
ber 1998. It was not only one of the first kids sites but Planetpals characters make a difference and have a hand in
it was one of the first environmental sites, it helped shaping tomorrow’s responsible adults.
start a trend toward environmental education. Earth day, Jenny Johnstone of Brandzoo says “We are very excited to
recycling, precycling, global warming, energy conserva- be representing Planetpals. Judith Gorgone has done an
tion were not the buzzwords of the day. Yet, as the con- amazing job in the US teaching pre-schoolers environmen-
cept grew online Planetpals was endorsed and linked. tal values – a topic that is more apt than ever. The popular-
Today it is one of the top 100 children’s websites, with ity of the characters is indeed overwhelming and I look
a PR6 rating and 3 times the traffic of SpongeBob.com. forward to replicating the success here in the UK.”
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