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TOTAL LICENSING
A Rising Star in Merchandising
Created by André Franquin as a comic book character,
Marsupilami has enjoyed growing success for the last
55 years. Today, Marsupilami is in publishing, TV
and will soon be starring in a feature movie.
Additionally, with his unique graphic ap-
peal, his personality and environment,
Marsupilami is a rising success in mer-
chandising.
Over 3 million albums have been sold
worldwide with more than 20 albums
published in different countries. With the
20
th
album (Viva Palombia), release on 8
June 2007, Marsupilami is seen standing
up for forests and biodiversity protec-
tion. In partnership with the WWF, Mar-
supilami will contribute to the Amazon
forest protection. In addition, as the
environment is a long-term com-
licenses to a high level. Today, Marsupilami has over 500
mitment, Marsupilami albums will be printed
products under license and dozens of new products are
on paper from well-managed forests. This
under negotiation. New licenses include electronic games
commitment will continue.
with Lexibook, a full range of outdoor products with Stamp
In addition, Hachette Jeunesse has
and Tap Ball, clothes with M.L.P and United Labels, shoes
launched a Bibliothèque Rose series,
with CCI Aventures, kiosk games with Atlas Editions, socks
with 8 books releasing between 2007
with Benjamin, house linen with Hacot & Colmobier, infant
and 2008. This new series has been im-
products with Simba-Dickie, back-to-school with School
mediately successful.
Pack, United Biscuits, Throttleman. In addition, new prod-
Two new seasons for Marsupilami
ucts are constantly being created thorugh Marsu’s long
In addition to the two TV series al-
term licensees such as Plastoy, Pixi, Cesar – Nounours, Af-
ready broadcast in over 40 countries,
flelou, Alcara, Tropico, and many others. Over and above
two new seasons of 26 episodes each
these, Marsu Productions are always looking for serious
will be launched in 2008. Marsupilami
partners to develop their international activities.
keeps reaching high market shares and
New brands
sustains his growth even after multiple
As Marsupilami increasingly reaches a broad range of
broadcasts of both the first and the second
people, Marsu Productions has created three distinctive
season. The new seasons will be co-produced
brands to better fit Marsu’s market. In addition to the well
with France 3, Samka and Marsu Productions.
established Marsupilami brand, fans can now find Marsu
A feature film and a full length animated
Kids, Marsupilamie and Marsumania.
cartoon.
Marsu Kids is for the infant and preschool market. Mar-
Marsupilami will soon be in theatres with
supilamie has been created specifically for girls and Mar-
firstly a feature film and, secondly, a full length
sumania is the black and yellow brand aimed at teenagers
animated cartoon. In the live action movie,
and adults.
Marsupilami will be portrayed as a 3D char-
Marsupilami’s growing success in merchandising, promo-
acter who will interact with real actors in live
tion, publishing, television and the environment, confirms
environments. The movie will be produced and di-
that he remains one of the most unique and perennial
rected by the successful film maker, Alain Chabat.
characters in the licensing industry.
Hundreds of licensed products
The international success in publishing, on TV and soon to For more information, please contact Marsu Productions at
be in theatres, has brought merchandising and promotional licensing@marsuproductions.com or Tel: +377.92.05.61.11.
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