TOTAL LICENSING
incorporates the characters’ touchingtouching messages.messages. Theyy aree
also continuing to develop their cartoon services and li-
censing businesses. .
This year, �ediacorp will participate in the Hong Kong Li-
censing �how in July, Licensing International in New York
in June and the �eoul Character Fair.
Over and above these, they continuously market their
properties by sending out newsletters to companies that
they have met at overseas events, and, of course, keeping
in contact via email.
As a result of these efforts, they have received a large
number of enquiries from overseas suppliers and are
currently undergoing a review process in order to se-
lect overseas partners to further build their business this
year.
�ediacorp operates its HYAN'�TO�Y character business
This has proved popular amongst children as the attrac-
as s part t of of a a listed listed company y that that also also publishes publishes maga�ines ines
tive images are also recogni�ed as characters that
in Korea such as Flim2.0 and �ports2.0. The company is
will bring them luck.
a leading business in Korea speciali�ing in all forms of
media, and has business covering many areas within the
With key HYAN’�TO�Y characters such as HYAN,
sector including film production and distribution, drama
PPU, COO and TITY universally loved by young children
production, sports maga�ine publishing and �LB. In addi-
and teenagers for their friendly, warm, and nature-friend-
tion, the company has an exclusive deal to show sports
ly concept.. HYAN'�T�OY isis setset toto expandexpand itsits businessbusiness
content, including European football in Korea, as well as
around the world.
an exclusive deal for the provision of Yahoo Korea con-
tent, a music service, an online music record store, the
publishing of books and so on.
A number of the HYAN’�TO�Y charactercharacter productsproducts hahave
been developed ed and and brought ought to to the the marketplace etplace using using
the power of �ediacorp’s various mass media outlets.
The character licensing division of �ediacorp is a team
with a strong background in
publishing, produc-
tion and distribu-
tion. The division is
currently developing
further content that
AN INT�ODUCTION TO HYAN’�HYAN’�TO�Y
incorporates the con-
The friendly, gentle characters from HYAN’�TO�Y live in
cept of HYAN'�TO�Y.
a world where they explore the mysteries of nature and,
�ediacorp also plan to add
at the same time, learn how to communicate with the
various images, images, content content
natural world around them.
and services by upgrad-
HYAN’�TO�Y introduces simple but exciting concepts
ing the HYAN’�TO�Y
that children can enjoy. For example, when introducing
website. The second
food topics, the characters present healthy snacks that
styleguide is currently
mothers and children can prepare together using natural
being completed and fairy
materials such as fruit and plants that they can find easilyy
tales, comic books and series
in the world around them.
of 3D animation are being pro-
duced. As a result, the company is con-
For further information, contact
fident that 2007 will be the year of HYAN’�TO�Y.
MEDIACORP.INC., 135-502 Mediacorp B/D
Over and above this, 2007, of course, is the Year of the
997-10 Daechi-dong, Gangnam-gu, Seoul, Korea
Pig and images of various concepts using PPU, a character
Tel:82-2-2107-5328 Fax:82-2-2107-5309
from HYAN’�TO�Y, are being manufactured as a result.
Mail: ginster@naver.com
137
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