NEWS
TOTAL LICENSING
CooLAbi ACQuireS purpLe ronnie
Coolabi has acquired the Intellectual Property Rights to tified is into technology licensing with bursts of Purple
Purple Ronnie, the classic design character created by Ronnie animation with appropriate messages being used
Giles Andreae. for mobile content, e-cards, m-cards, blog skins and other
The surprise move is further statement of intent for the hi-tech applications. In its original conception Purple Ron-
newly-revitalised Coolabi. Last nie was a black and white card-based property that ap-
year the company acquired pealed very much to the male young adult generation that
the children’s division of Ze- emerged in the late 1980s. Ronnie’s fixation with ‘toilet
nith Entertainment Limited. humour’ and bodily functions gave the property a dimen-
Commenting on the acquisi- sion that meant it was ideal for the period in which it was
tion, Coolabi’s Head of Li- originally launched. The character was given a redesign by
censing Janet Woodward said, Giles and Hallmark just over two years ago. The results
“The Purple Ronnie deal is have been excellent, with Hallmark posting record break-
part of our strategy to own ing sales. Purple Ronnie has also notched up impressive
intellectual property outright figures in the publishing sector with sales of more than 2
which we can then exploit. million books including several which have featured in the
We have deliberately targeted Sunday Times best sellers list.
Purple Ronnie because it is In addition, a range of Purple Ronnie gifts and novelties by
not dependant on broadcast; H & A has sold well into Boots, Debenhams, WH Smith,
it is a long term favourite with Clinton Cards and Tesco. The deal also gives Coolabi cer-
significant revenue attached but with plenty of potential tain rights to other Giles Andreae children’s properties
for growth and brand expansion.” including ‘Giraffes Can’t Dance’, ‘Rumble in the Jungle’,
One area of expansion which Coolabi has already iden- and ‘Commotion in the Ocean’.
Snoopy ShowS he’S top dog for gift buyerS
The world’s most iconic, humorous and best known beagle is leaping off the shelves in stores across the country thanks
to a fantastic response from retailers and consumers to the Snoopy gift range.
The ‘Snoopy Original since 1950’ collection was launched last summer by Rainbow Designs
and has made an impact on the gift market. Harrods features the full range in store and has
reported exceptional success.
Sales of Snoopy have also been soaring in World Duty Free stores with the gifts and collectibles
range being snapped up by travellers at airports across the country.
Anthony Temple, Managing Director of the leading licensed gift, toy and nursery manufacturer
said, “When we launched this collection last year it was as a signature statement for Rainbow
and the demand has been phenomenal. The collection has broad age appeal and fans range
from those that remember Snoopy from the fifties to new, younger Snoopy enthusiasts,” said
Anthony.
The gifts and collectibles range starring Charles M Schulz’s universally loved character features
five key lines ranging from countertop ‘pick-up’ gifts, to collector’s items – all with authentic
finishing touches and an American retro feel.
New additions to the ‘Snoopy Original Since 1950’ gift range for 2007 include a T-shirt in a pizza
style box, a key fob, a wallet, an A5 notebook and stylish notebook organizer - all featuring the
extra detail of the distinctive red tag and Snoopy Original rivet.
new LiCenSing AgentS for tutti Cuti And JeLi deLi
Santoro has announced the signing of four new licensing agents for their brands Tutti Cuti and Jeli.Deli.
BRB Internacional will be representing Jeli.Deli in Spain, Portugal and Andorra. As Licensing Manager Jesus Diaz ex-
plains “Santoro’s wonderful brands are trade leaders in terms of in-store positioning, quality of style guides and prod-
ucts”. BRB plans to build the brand across key categories including gifts and accessories, back to school, apparel and
stationery.
E.M.TV & Wavery will also be representing Jeli.Deli in Belgium, the Netherlands and Luxemburg. As Cyril Speijer ex-
plains, the brand’s “adventurous and funny tribe of creatures is very diverse, appealing to both boys and girls. We have
noticed a demand in the market for boys’ properties, and we believe we can fulfill this with the help of the Jeli.Deli
animals”.
Finally, following Rai Trade S.p.A’s continued success with Santoro brands Flux Deluxe and Atomic Babes, the Italian
licensing agency will also be representing Tutti Cuti and Jeli.Deli in Italy. Barbara Nicolai from Rai Trade S.p.A. states,
“We love Santoro’s design style and believe that Tutti Cuti and Jeli.Deli will be a great success in Italy!”
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