NEWS
TOTAL LICENSING
CCI and ambIenCe announCe opportunItIes for
erky perky
Erky Perky, the new 3D animated children’s television series, Margaret, her “wing-man” Cecil, her
will be presented at Licensing Show after the successful niece Sajuica, the ultimate “veteran”
broadcast of the first series on Channel 7 in Australia and b u g Frenzel, old timer Moldy
YTV in Canada. Van Oldy and Stinks, a
Erky Perky is a co-production between Ambience scientifically-minded bug.
Entertainment and CCI Entertainment Ltd with Arnie Zipursky, Co-Chairman
animation by The LaB Sydney. The first series of and CEO CCI Entertainment
26 x 11 minute episodes of Erky Perky was said “We couldn’t be more
created by David Webster, developed and excited about this
produced by Canadian Producers property. The animation
Arnie Zipursky, Kristine Klohk and is incredible and the
Annette Frymer and Australia’s characters are funny and
Christopher Mapp, Michael Boughen, loveable. I believe we have
Matthew Street and Avrill Stark. developed personalities and
Erky Perky works on different levels but storylines that audiences of all ages can
is targeted at children aged between relate to and be blown away by”.
7 and 11 and features the adventures Erky Perky, rated ‘number 1 co-viewing’ on YTV
of two humorous, bickering but lovable Canada in its debut season in September, was
bugs, Erky and Perky. Erky and Perky are aired in Australia late last year and will launch mid
living an idyllic life on a downtown hot dog stand September 2007 on the ABC in Australia.
when by accident they are thrust into a take-away Based on this success and commitment from
hot dog bag. After a frightening journey they end up broadcasters, Ambience Entertainment and CCI
in a sterile suburban kitchen with no food in sight. Entertainment have recently begun production on the
The Australian-Canadian co-production introduces the second series and are looking to announce international
land of the kitchen that includes bossy flying bug Mad and Australian licensing partners at Licensing Show.
Lbd LaunCHes non-profIt proJeCts
Licensing by Design (LBD) is working closely with a number of non-profit making charity-
related projects. Besides these, LBD has been the sole licensing agent for the RSPCA for
the last 15 years during which time they have successfully built programmes for the char-
ity and its sub-brands, namely Animal Hospital and RSPCA Perfect Pets. Royalties
from the sale of all RSPCA merchandise are donated to help the charity
with its valuable work in rescuing, protecting and caring for abandoned,
abused and injured animals. As an example of the scale of such activity,
significantly, Vivid Imaginations alone have donated over £1 million to
the RSPCA through the sale of their Animal Hospital toy range.
RSPCA Perfect Pets was developed to teach children to care for animals
in a way that engenders fun and affection. A range of some 36 pets, each
with its own name and characteristics have been launched, a concept that has ena-
bled LBD to develop distinctive product ranges, generating additional financial contributions to
the RSPCA for their continued and relentless work for animal protection.
LBD are also proud of the long-standing association they have enjoyed with Bagpuss and Asthma
UK. A number of successful national campaigns with Big Badge have raised a staggering £1,000,000£1,000,000
for the charity. An incredible 250,000 mini plush Bagpuss keyrings were sold through in aid of the
charity during May 2006 establishing Bagpuss as one of the fastest selling promotional campaigns for
banks and building societies ever! AsthmaAsthma UKUK hashas beenbeen votedoted Morrisonsrisons “Charity“Charity ofof thethe Year”ear” foror
2007 and ran several Bagpuss promotions in February and May to tie in with World Asthma Day on
May 1
st
with additional ditional campaigns campaigns confirmed confirmed with with AllianceAlliance Pharmacy, Toppsopps Tiles, Cheshiree BuildingBuilding
Society, Superdrug, Lloyds TSB and O2.
LBD’s Lickle Ted has also been linked with Macmillan Cancer Support to raise significant funds for
the charity through an inaugural plush promotion with Nationwide Building Society in November
2006. Lickle LickleTed ed has has proved ed so so popular popular that that a a repeat epeat promotion omotion with with Nationwide Nationwide launched launched in in Easter Easter
2007 and Lickle Ted products now feature in Macmillan’s Gift Catalogue. A number of other po-
tential corporate and retail partnership activities involving Lickle Ted are currently under discussion
with Macmillan Cancer Support.
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